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다국적 기업의 위기 후 사회적 책임활동에 대한 소비자의 진정성 인식에 관한 연구

조승호 2015년

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' 다국적 기업의 위기 후 사회적 책임활동에 대한 소비자의 진정성 인식에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • authenticity
  • corporate social responsibility
  • crisis management
  • multi-national company
  • 다국적기업
  • 사회적 책임 활동
  • 위기관리
  • 진정성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 다국적 기업의 위기 후 사회적 책임활동에 대한 소비자의 진정성 인식에 관한 연구' 의 참고문헌

  • 판매원의 서비스는 꾸며진 것인가? 진정한 것인가?
    김상희 마케팅연구 24 (3) : 1 ~ 3 [2009]
  • 진정성 갖춘 혁신, 고객과의 벽을 깬다
    여준상 동아비즈니스 리뷰 74 : 42 ~ 54 [2011]
  • 유통업체의 사회적 책임 진정성이 기업명성과 재구매의도에 미치는 영향
    이경자 유통경영학회지 16 (3) : 5 ~ 18 [2013]
  • 위기커뮤니케이션의 진정성에 대한 공중의 평가- 항공사 위기사례를 중심으로 -
    조승호 Crisisonomy 10 (10) : 61 ~ 75 [2014]
  • 시사상식사전
    [2014]
  • 개별여행객의 문화적 동기, 진정성, 충성도의 영향관계 - 배낭여행객을 중심으로 -
    변찬복 관광연구 25 (4) : 245 ~ 258 [2010]
  • When is honesty the best policy? The effect of stated company intent on consumer skepticism
    Foreh, M. R. Journal of Consumer Psychology 13 (3) : 349 ~ 356 [2003]
  • Walk the line: Active moms define corporate social responsibility
    O’Connor, A. Public Relations Review 34 (4) : 343 ~ 350 [2008]
  • The pyramid of corporate social responsibility: Toward the moral management of organizational stake-holders
    Carroll, A. B. Business horizons 34 (4) : 39 ~ 48 [1991]
  • The emergence of corporate social responsibility in Chile: The importance of authenticity and social networks
    Beckman, T. Journal of Business Ethics 86 (2) : 191 ~ 206 [2009]
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    Baron R. M. Journal of Personality and Social Psychology 51 : 1173 ~ 1182 [1986]
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  • Social Responsibilities of the Businessman
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  • Self-esteem issues and answers: A sourcebook of current perspectives : 77 ~ 85
  • Public confession and forgiveness
    Weiner, B. Journal of Personality 59 : 281 ~ 312 [1991]
  • Moral Judgment and Blame in Crisis Management
    조승호 Crisisonomy 7 (2) : 209 ~ 222 [2011]
  • Judgment of responsibility: A foundation for a theory of social conduct
    Weiner, B. Guilford Press [1995]
  • Helping crisis managers protect Reputational assets : Initial tests of the situational crisis communication theory
    Coombs, W. T. Management Communication Quarterly 16 : 165 ~ 186 [2002]
  • Globalization and organization: World society and organizational change
    Drori, G. S. Oxford University Press [2006]
  • Framing effect on the public's response to crisis: Human interest frame and crisis type influencing responsibility and blame
    Cho, Seungho Public Relations Review 32 (4) : 420 ~ 422 [2006]
  • Examining company experiences of a UK cause‐related marketing campaign
    Docherty, S. International Journal of Nonprofit and Voluntary Sector Marketing 8 (4) : 378 ~ 389 [2003]
  • Does Doing Good Always Lead to Doing Better-Consumer Reactions to Corporate Social Responsibility
    Sen, S. Journal of marketing Research 38 (2) : 225 ~ 243 [2007]
  • Corporate Social Responsibility as a Halo Effect in Issue Management: Public Response Negative News about Pro-social Local Private Companies
    Cho, Seungho Asian Journal of Communication 22 (4) : 72 ~ 385 [2012]
  • Cause-related marketing: An exploratory study of campaign donation structures issues
    Grau, S. L. Journal of Nonprofit & Public Sector Marketing 18 (2) : 69 ~ 91 [2007]
  • CSR 활동의 진정성이 기업태도에 미치는 영향에 관한 연구
    이미영 한국언론학보 56 (1) : 58 ~ 83 [2012]
  • Building Brand Equity Through Corporate Societal Marketing
    Hoeffler, S. Journal of Public Policy & Marketing 21 (1) : 78 ~ 89 [2002]
  • Brand equity: the halo effect measure
    Leuthesser, L. European Journal of Marketing 29 (4) : 57 ~ 66 [1995]
  • Are good causes good marketing?
    Smith, G. Business Week 21 : 64 ~ 66 [1994]
  • An empirical analysis of image restoration: Texaco's racism crisis
    Coombs, T. Journal of Public Relations Research 12 (2) : 163 ~ 178 [2000]
  • An analytic framework for crisis situations: Better response from a better understanding of the situation
    Coombs, W. T. Journal of Public Relations Research 10 : 177 ~ 191 [1998]
  • A three dimensional conceptual model of corporate social performance
    Carroll, A. B. Academy of Management Review 4 : 497 ~ 505 [1979]
  • A relational approach examining the interplay of prior reputation and immediate response to a crisis
    Lyon, L. Journal of Public Relations Research [2004]
  • A cognitive (attribution)-emotion-action model of motivated behavior: An analysis of judgments of help-giving
    Weiner, B. Journal of Personality and Social Psychology 39 : 186 ~ 200 [1980]
  • A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the U.S. and South Korea
    An, S. International Journal of Strategic Communication 4 (4) : 225 ~ 243 [2010]