연구동향 분석

항공산업에서 사회적 책임(CSR)활동에 따른 기업평판 및 항공사 이미지가 구매의도에 미치는 영향

박현규 ( Hyeon Gyu Park ) 곽동현(Dong Hyun Kwag) 류기상 ( Ki Sang Ryu ) 2015년

논문상세정보
인용/피인용
' 항공산업에서 사회적 책임(CSR)활동에 따른 기업평판 및 항공사 이미지가 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • airline image
  • behavioral intention
  • corporate reputation
  • csr
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,069 0

0.0%

' 항공산업에서 사회적 책임(CSR)활동에 따른 기업평판 및 항공사 이미지가 구매의도에 미치는 영향' 의 참고문헌

  • 호텔기업의 사회적 책임활동과 브랜드자산, 충성도와의 인과관계 연구: 대전지역 시민을 중심으로
    박정하 관광경영연구 18 (2) : 101 ~ 128 [2014]
  • 호텔기업의 사회적 책임활동과 기업이미지와 행동의도와의관계 연구- 대전지역 호텔을 중심으로 -
    박정하 관광경영연구 17 (2) : 77 ~ 97 [2013]
  • 카지노기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향: 강원랜드를 대상으로
    김보경 관광경영연구 17 (4) : 57 ~ 79 [2013]
  • 사회적 책임활동, 브랜드이미지, 구매의도간의 관계 연구 - 서울시내 특급호텔 이용객을 중심으로-
    송중원 관광경영연구 18 (4) : 255 ~ 276 [2014]
  • 기업의 사회적 책임(CSR): 주요국 사례의 시사점
    정후식 한국은행 [2007]
  • What's in a name? Reputation building and corporate strategy
    Fombrun, C. J The Academy of Management Journal 33 (2) : 233 ~ 258 [1990]
  • Using a hierarchy of effects approach to gauge the effectiveness of CSR to generate goodwill towards the firm: financial versus nonfinancial impacts
    Murray, K. B Journal of Business Research 38 (2) : 141 ~ 159 [1997]
  • Understanding retail branding: Conceptual insights and research priorities
    Ailawadi, K. L Journal of Retailing 80 (4) : 331 ~ 342 [2004]
  • The stakeholder theory and the common good
    Argandona, A Journal of Business Ethics 17 (10) : 1093 ~ 1102 [1998]
  • The role of marketing actions with a social dimension: Appeals to the institutional environment
    Handelman, J. M Journal of Marketing 63 (3) : 33 ~ 48 [1999]
  • The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intention
    Ryu, K. International Journal of Hospitality Management 27 (3) : 459 ~ 469 [2008]
  • The relationship of reputation and credibility to brand success
    Herbig, P Journal of Product and Brand Management 5 (1) : 25 ~ 29 [1997]
  • The relationship between perceptions of corporate citizen-ship and organizational commitment
    Peterson, D. K Business and Society 43 (3) : 296 ~ 319 [2004]
  • The pyramid of corporate social responsibility : toward the moral management of organizational stakeholders
    Carroll, A. B. Business Horizons 34 (4) : 39 ~ 48 [1991]
  • The influence of firm behavior on purchase intention: Do consumers really care about business ethics?
    Creyer, E. H Journal of consumer Marketing 14 (6) : 421 ~ 432 [1997]
  • The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
    Cretu, A. E Industrial Marketing Management 36 (2) : 230 ~ 240 [2007]
  • The impact of csr on relationship quality and relationship outcomes: A perspective of service employees
    Lee, Y. International Journal of Hospitality Management 31 (3) : 745 ~ 756 [2012]
  • The effects of stakeholder prioritization on corporate financial performance: An empirical investigation
    Boss, G International Journal of Management 27 (3) : 470 ~ 579 [2010]
  • The effect of store image and service quality on brand image and purchase intention for private label brands
    Wu, P. C. S. Australasian Marketing Journal 19 (1) : 30 ~ 39 [2011]
  • The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
    Lichtenstein, D. R. Journal of Marketing 68 (4) : 16 ~ 32 [2004]
  • The effect of brand class, brand awareness, and price on customer value and behavioral intentions
    Oh, H Journal of Hospitality and Tourism Research 24 (2) : 136 ~ 162 [2000]
  • The company and the product: corporate associations and consumer product responses
    Brown, T. J Journal of Consumer Marketing 14 (6) : 421 ~ 432 [1997]
  • The Reputation index: Measuring and managing corporate reputation
    Cravens, K. European Management Journal 21 (2) : 201 ~ 212 [2003]
  • The Impact of Perceived Corporate Social Responsibility On Consumer Behavior
    Becker-Olsen, K. L. Journal of Business Research 59 (1) : 46 ~ 53 [2005]
  • The Expressive Organization: Linking Identity, Reputation and Corporate Branding
    Schultz, M. Oxford University Press [2000]
  • Switching Barriers in Consumer Markets: AnInvestigation of the Financial Services Industry
    Colgate, M. Lang, B. Journal of Consumer Marketing 18 (4) : 332 ~ 347 [2001]
  • Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach
    Anderson, J. C. Psychological Bulletin 103 (3) : 411 ~ 423 [1988]
  • Store brands and retail differentiation: The influence of store image and store brand attitude on store own brand perceptions
    Collins, C. Journal of Retailing and Consumer Services 10 (6) : 345 ~ 352 [2003]
  • Social Responsibilities of the Businessman
    Bowen, H. R Harper and Row [1953]
  • Signaling in retrospect and the information structure of markets
    Spence, M The American Economic Review 92 (3) : 434 ~ 459 [2002]
  • Self image/product image congruity and consumer decision making
    Sirgy, M. J International Journal of Management 2 (4) : 49 ~ 63 [1985]
  • Satisfaction: A Behavioral Perspective on the Consumer
    Oliver, R. L. McGraw-Hill [1997]
  • Reputation: Realizing value from the corporate image
    Fombrun, C. J Harvard Business School [1996]
  • Reputation, image, prestige, and goodwill: An intetdisciplinary approach to organizational standing
    Shenkar, O Human Relations 50 (11) : 1361 ~ 1381 [1997]
  • Reputation as an emerging construct in the business and society field: An introduction
    Logsdon, J. M Business and Society 41 (4) : 365 ~ 370 [2002]
  • Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry
    Ryu, K. International Journal of Contemporary Hospitality Management 22 (3) : 416 ~ 432 [2010]
  • Private label brand image: Its relationship with store image and national brand
    Vahie, A International Journal of Retail and Distribution Management 34 (1) : 67 ~ 84 [2006]
  • On the eveluation of structural equation models
    Bagozzi, R .P Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94 [1988]
  • Media reputation as a strategic resource: An integration of mass communication and resource-based theories
    Deephouse, D. L Journal of Management 26 (6) : 1091 ~ 1112 [2000]
  • Measuring service quality: A reexamination and extension
    Cronin Jr. J. J. Cronin, J. J. Cronin, J. J. Jr. Cronin,J. Joseph Journal of Marketing 56 (3) : 55 ~ 68 [1992]
  • Measuring corporate reputation: Definition and data
    Wartick, S. L Business and Society 41 (4) : 371 ~ 392 [2002]
  • Marketing leadership in hospitality: Foundations and practices
    Lewis, R. C Van Nostrand Reinhold [1989]
  • Managing corporate image and corporate reputation
    Gray, E. R Long Range Planning 31 (5) : 695 ~ 702 [1998]
  • Managerial interpretations and organizational context as predictors of corporate choice of environmental strategy
    Sharma, S Academy of Management Journal 43 (4) : 681 ~ 697 [2000]
  • Management Ideas and Gurus
    Hindle, T Profile Books [2008]
  • In search of brand image: A foundation analysis, Goldberg, M E, Gorn, G, and Pollay, RW
    Dobni, D Advances for Consumer Research 17 : 110 ~ 119 [1990]
  • How corporate communication influences strategy implementation, reputation and the corporate brand: An exploratory qualitative study
    Foreman, J Corporate Reputation Review 8 (3) : 245 ~ 264 [2005]
  • Generating global brand equity through corporate social responsibility to key stakeholders
    Torres, A. International Journal of Research in Marketing 29 (1) : 13 ~ 24 [2012]
  • Evaluating Structural Equation Models with Unobser- vable Variables and Measurement Error
    Fornell, C. Journal of Marketing Research 18 (1) : 39 ~ 50 [1981]
  • Does doing good always lead to doing better? consumer reactions to corporate social responsibility
    Sen, S Journal of Marketing Research 38 (2) : 225 ~ 243 [2001]
  • Do customer satisfaction and reputation mediate the CSR-FP link? evidence from australia
    Galbreath, J Australian Journal of Management 37 (2) : 211 ~ 229 [2012]
  • Corporate social responsibility: a theory of the firm perspective
    McWilliams, A Academy of Management Review 26 (1) : 117 ~ 127 [2001]
  • Corporate social responsibility evolution of a definitional construct
    Carroll, A. B. Business and Society 38 (3) : 268 ~ 295 [1999]
  • Corporate social performance as a competitive advantage in attracting a quality workforce
    Greening, D. W Business and Society 39 (3) : 254 ~ 280 [2000]
  • Corporate social performance and organizational attractiveness to prospective employees
    Turban, D. B Academy of Management Journal 40 (3) : 658 ~ 672 [1997]
  • Corporate reputation: Seeking a definition
    Gotsi, M Corporate Communications: An International Journal 6 (1) : 24 ~ 30 [2001]
  • Corporate reputation: Meaning and measurement
    Chun, R International Journal of Management Review 7 (2) : 91 ~ 109 [2005]
  • Corporate reputation management: 'Living the brand'
    Gotsi, M Management Decision 39 (2) : 99 ~ 104 [2001]
  • Corporate reputation and social performance: The importance of fit
    Brammer, S Journal of Management Studies 43 (3) : 435 ~ 455 [2006]
  • Corporate reputation and customer behavioral intentions: the roles of trust, identification and commitment
    Keh, H. T Industrial Marketing Management 38 (7) : 732 ~ 742 [2009]
  • Corporate image and corporate reputation in customers’ retention decisions in services
    Nguyen, N Journal of Retailing and Consumer Services 8 (4) : 227 ~ 236 [2001]
  • Corporate Social Performance Revisited
    Wood, D. J Academy of Management Review 16 (4) : 691 ~ 718 [1991]
  • Corporate Reputation: Image and identity
    Pruzan, P Corporate Reputation Review 4 (1) : 50 ~ 64 [2001]
  • Consumer behavior and marketing
    Assael, H PES-kent [1987]
  • Conceptualizing, measuring, and managing customer – based brand equity
    Keller, K. L Journal of Marketing 57 (1) : 1 ~ 22 [1993]
  • Concepts and definitions of CSR and corporate sustainability: between agency and communion
    Marrewijk, M. V Journal of Business Ethics 44 : 95 ~ 105 [2003]
  • Challenges of the ‘green imperative’: a natural resource-based approach to the environmental orientation-business performance relationship
    Menguc, B Journal of Business Research 58 (4) : 430 ~ 438 [2005]
  • Brands and branding: Research findings and future priorities
    Keller, K. L Marketing Science 25 (6) : 740 ~ 759 [2006]
  • An exploration of branding in industrial markets
    Mudambi, S. M. Industrial Marketing Management 26 (5) : 433 ~ 446 [1997]
  • An empirical investigation of the relationship between change in corporate social performance and financial performance: A stakeholder theory perspective
    Ruf, B. M. Journal of Business Ethics 32 (2) : 143 ~ 156 [2001]
  • Advancing and enhancing corporate reputation
    Greyser, S. A Corporate Communications 4 (4) : 177 ~ 181 [1999]
  • A “Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,”
    Oliver, R. L. Journal of Marketing Research 17 (4) : 460 ~ 469 [1980]
  • A three-dimensional conceptual model of corporate performance
    Carroll, A. B. Academy of Management Review 4 (4) : 497 ~ 505 [1979]
  • A social actor conception of organizational identity and its implications for the study of organizational reputation
    Whetten, D. A Business and Society 41 (4) : 393 ~ 414 [2002]
  • A multidimensional approach for csr assessment: The importance of the stakeholder perception
    Costa, R Expert Systems with Applications 40 (1) : 150 ~ 161 [2013]