연구동향 분석

소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구

신종국 오미옥 2015년

논문상세정보
인용/피인용
' 소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • commitmenttowardstore
  • customer experience
  • store attachment
  • store attitude
  • 고객경험
  • 점포몰입
  • 점포애착
  • 점포태도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
195 0

0.0%

' 소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구' 의 참고문헌

  • 지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구
    안광호 아시아마케팅저널 12 (4) : 137 ~ 164 [2011]
  • 중소소매점의영업특성과 경쟁점포 출점의 영업위협도에관한 연구
    전우소 디지털정책연구 7 (특집) : 9 ~ 17 [2010]
  • 온라인 브랜드의 총체적 체험이 소비자-브랜드 관계 및 브랜드 애착, 브랜드 몰입에 미치는 영향 - 네이버 브랜드 카페 사용자들을 중심으로 -
    한광석 경영과 정보연구 30 (1) : 159 ~ 185 [2011]
  • 온라인 브랜드 커뮤니티의 이용 동기에 대한 해석주의적 연구
    강태중 리대룡 황장선 광고연구 29 (66) : 9 ~ 38 [2005]
  • 온라인 브랜드 체험을 통한 브랜드 태도와 브랜드 애착의 이중 경로가 브랜드 몰입에 미치는 영향
    김재영 경영과 정보연구 29 (3) : 123 ~ 146 [2010]
  • 서비스기업의 마케팅 활동에 대한 소비자의 지각이 점포태도와 재방문의도에 미치는 영향
    강경수 경영과 정보연구 31 (4) : 197 ~ 215 [2012]
  • 서비스 브랜드경험이 소비자-브랜드관계의 질 및 관계강도에 미치는 영향
    김윤환 경영과 정보연구 32 (4) : 227 ~ 256 [2013]
  • 매장의 특징, 매장 내 감정 및 쇼핑 행위에관한 구조적 연구
    유창조 전중옥 현소은 마케팅연구 12 (2) : 1 ~ 27 [1997]
  • Work and/or fun, Measuring hedonic and utilitarian shopping value
    Babin, B. J. Journal of Consumer Research 20 (4) : 644 ~ 656 [1994]
  • What’s in and what’s out: Questions on the boundaries of the attitude construct
    Park, C. W. Journal of Consumer Research 33 (1) : 16 ~ 18 [2006]
  • Welcome to the experience economy
    Pine, B. J. Harvard Business Review 7 (8) : 97 ~ 105 [1998]
  • Understanding the influence of cues from other customers in the service experience: A scale development and validation
    Brocato, E. D. Journal of Retailing 88 (3) : 384 ~ 398 [2012]
  • Understanding customer experience
    Meyer, C. Harvard Business Review 85 (2) : 117 ~ 126 [2007]
  • Toward a Conceptualization of the Online Shopping Experience
    Trevina, A. M. Journal of Retailing and Consumer Services 21 : 314 ~ 326 [2014]
  • The use of pledges to build and sustain commitment in distribution channels
    Anderson, E. Journal of Marketing Research 29 (2) : 18 ~ 34 [1992]
  • The ties that bind : Measuring the strength of consumers'emotional attachments to brands
    Thomson M Journal of Consumer Psychology 15 (1) : 77 ~ 91 [2005]
  • The Role and Measurement of Attachment in Consumer Behavior
    Ball, D. A. Journal of Consumer Psychology 1 (2) : 155 ~ 172 [1992]
  • The Impact of Suppliers’Perceptions of Reseller Marketing Orientation on Key Relationship Constructs
    Baker, T. L. Journal of the Academy of Marketing Science 27 (1) : 50 ~ 57 [1999]
  • The Impact of Feelings on Ad-based Affect and Cognition
    Burke, M. C. Journal of Marketing Research 26 : 69 ~ 83 [1989]
  • The Experiential Aspects of Consumption : Consumer Fantasies, Feelings and Fun
    Holbrook, M. B. Journal of Consumer Research 9 : 132 ~ 140 [1982]
  • The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands : A Disconfirmation Process
    Raju, S. Journal of Consumer Research 35 (2) : 851 ~ 863 [2009]
  • The Attachment Behavioral System in Adulthood: Activation, Psychodynamics, and Interpersonal Processes in Advances in Experimental Social Psychology
    Mikulincer, M. Academic Press [2003]
  • Strengthening Customer Loyalty Through Intimacy and Passion : Roles of Customer–Firm Affection and Customer–Staff Relationships in Services
    Yim, C. K. Journal of Marketing Research : 741 ~ 756 [2008]
  • Store Shopping Experience and Consumer Price-Quality-Value Perceptions
    Kerin, R. A. Journal of Retailing 68 (4) : 376 ~ 397 [1992]
  • Social Relationships : The Nature and Function of Relational Schemas
    Holmes, J. G. European Journal of Social Psychology 30 : 447 ~ 495 [2000]
  • Shopping Event, Shopping Enjoyment, and Consumers' Attitudes toward Retail Brands: An Empirical Examination
    Leischning, A. Journal of Retailing and Consumer Services 18 : 218 ~ 223 [2011]
  • Satisfied Customers' Love toward Retailers: A Cross-product Exploration, Advances in Consumer Research
    Kim, H. Y. North American Conference Proceedings 35 : 507 ~ 515 [2008]
  • Reward, motivation, and emotion systems associated with early-stage intense romantic love
    Aron, A. Journal of Neurophysiology 94 : 327 ~ 337 [2005]
  • Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration
    Johnstone, M. Advances in Consumer Researh 35 : 381 ~ 386 [2008]
  • Place Attachment
    Altman, I. Plenum Press [1992]
  • LISREL 구조방정식모델
    배병렬 도서출판 청람 [2006]
  • Investigating the Role of Attachment Dimensions as Predictors of Satisfaction in Consumer-Brand Relationships in Advances in Consumer Research
    Thomson M Association for Consumer Research [2002]
  • Indexicality and the Verification Function of Irreplaceable Possessions : A Semiotic Analysis
    Grayson, K. Journal of Consumer Research 27 (1) : 17 ~ 30 [2000]
  • I, Me and Mine: How Products Become Consumers‘ Extended Selves
    Mittal, B. Journal of Consumer Behavior 5 (6) : 550 ~ 562 [2006]
  • How to sustain the customer experience, An overview of experience components that co-create value with the customer
    Gentile, C. European Management Journal 25 (5) : 395 ~ 410 [2007]
  • Experiential marketing
    Schmitt, B. Journal of Marketing Management 15 : 53 ~ 67 [1999]
  • Experiential Value: Conceptualizatin, Measurement and Application in the Catalog and Internet Shopping Environment
    Mathwick, C. Journal of Retailing 77 : 39 ~ 56 [2001]
  • Effects of store characteristics and in-store emotional experiences on store attitude
    Yoo, C. Journal of Business Research 42 (3) : 253 ~ 263 [1998]
  • Decomposing the Value of Department Store Shopping into Utilitarian, Hedonic and Social Dimensions: Evidence from Finland
    Rintamaki, T. International Journal of Retail & Distribution Management 34 (1) : 6 ~ 24 [2006]
  • Customer Experience Management in Retailing: An Organizing Framework
    Grewal, D. Journal of Retailing 85 (1) : 1 ~ 14 [2009]
  • Customer Experience Management
    Schmitt, B. John Wiley &Sons [2007]
  • Customer Experience Creation：Determinants, Dynamics and Management Strategies
    Verhoef, P. C. Journal of Retailing 85 (1) : 31 ~ 41 [2009]
  • Consumers and their brands : developing relationship theory in consumer research"
    Fournier, S. Journal of Consumer Research 24 (3) : 343 ~ 373 [1998]
  • Conceptualizing and Measuring Experience Quality : the Customer's Perspective
    Chang, T. Y The Service Industries Journal 30 (14) : 2401 ~ 2419 [2010]
  • Brand Attachment and Brand Attitude Strength : Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
    Park, C. W. Journal of Marketing 74 (11) : 1 ~ 17 [2010]
  • Attachment to Place and the Representation of the Life Course by the Elderly in Place Attachment
    Rubinstein R. Plenum Press [1992]
  • An Investigation of the Relationships Between Beliefs about an object and the Attitude toward the object
    Fishbein, M. Human Relations 16 (8) : 233 ~ 240 [1963]
  • An Integrative Review of Material Possession Attachment
    Kleine, S. S Academy of Marketing Science Review 1 : 1 ~ 35 [2004]