연구동향 분석

국내 RTD 커피와 컬러마케팅의 상호관련성 연구 -Retail store의 컵커피를 중심으로 소비자 인지도 조사-

강민화 ( Min Hwa Kang ) 최진경 ( Jin Kyung Choi ) 2015년

논문상세정보
인용/피인용
' 국내 RTD 커피와 컬러마케팅의 상호관련성 연구 -Retail store의 컵커피를 중심으로 소비자 인지도 조사-' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • behavioral intention
  • brand attitude
  • brand awareness
  • color marketing
  • rtd coffee
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
665 0

0.0%

' 국내 RTD 커피와 컬러마케팅의 상호관련성 연구 -Retail store의 컵커피를 중심으로 소비자 인지도 조사-' 의 참고문헌

  • 국내 브랜드의 컬러마케팅 활용실태 조사
    신혜영 심영완 최미영 한국색채학회논문집 18 (2) : 67 ~ 81 [2004]
  • 감성마케팅시대의 패키지디자인에 적용된 컬러에 관한 연구
    조희영 브랜드디자인학연구 8 (3) : 17 ~ 32 [2010]
  • Visual Thinking
    Arnheim R Ewha press : 189 ~ 190 [2004]
  • The role of perceived product quality and overall satisfaction on purchase intentions
    Tsiotsou R Int. J. of Consumer Stud. 30 (2) : 207 ~ 217 [2006]
  • The psychology of beauty and modeling
    Huji Chohyungsa : 62 ~ 63 [1994]
  • The lure of the Color -Color psychology and color marketing
    Oh SY Sallimbooks : 13 ~ [2004]
  • The influence of CI color perception of consumers on corporate’s image, attitude and product purchasing intention: with smart phone manufacturing company
    Oh SR Sungkyunkwan University [2013]
  • The effect of color marketing of food service companies on brand awareness, brand attitude, and purchase intention: focusing on family restaurants
    Nam JW Kyunghee University [2013]
  • The cup coffee sales exceeded 300 billion won, beating the canned coffee
  • The Structural Relations according to the VMD of Clothes Stores and Brand Awareness: with a focus on emotional reaction, brand image and attitude and purchase intention
    Lee SE Ewha Womans University [2008]
  • The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
    MacKenzie SB J. of Consumer Res. 13 : 74 ~ 95 [1986]
  • The Influence of Fashion Brands’ Color Marketing upon Consumers’ Brand Awareness cognition and Purchase Intention
    You MH Chungang University [2008]
  • The Empirical study of the Effect of Brand Attitude on Brand Image, Brand Loyalty and Purchase Intention
    Cho HS Kyunghee University [2010]
  • Strategic Brand Management
    Keller KL Business Books : 132 ~ 133 [2007]
  • Story Marketing
    Suh YG Myungjinbooks : 56 ~ [2010]
  • Status Report of color marketing for improving the status of the brand : 17 ~ 21
    Eom SP [2003]
  • Research on Coloring in interior Design Plan -Centering Around Department Store Display-
    Kim SD Chosun University [1996]
  • Personality and Persuasion: Need for Cognition Moderates the Persistence and Resistance of Attitude Changes
    Haugtvedt CP J. of Personal. and Soc. Psychol. 63 (2) : 308 ~ 319 [1992]
  • Investing the Effectiveness of product Television of Modality and plot Connection Congruence on Brand memory and Attitude
    Russell CA J. of Consumer Res. 29 : 306 ~ 317 [2002]
  • Effects of Food Company’s Recognition and Consumer’s Purchasing Intention based on Corporate Social Responsibility according to Purchasing Attributes
    Park JS Sookmyung Women’s University [2014]
  • Dining out in the Franchise Brand impact of Consumer Purchase Behavior
    Heo CR Kyonggi University [2008]
  • Consumer Behavior
    Engel JF The Dryden Press : 415 ~ [1978]
  • Consumer Behavior
    Wilkie WL John Wiley & Sons [1990]
  • Conceptualizing, measuring, and managing customer based brand equity
    Keller KL J. of Marketing 57 (1) : 1 ~ 22 [1993]
  • Comparative Evaluation of Intention vs. National Advertising Strategies
    Hornik J Columbia J. of World Bus. 15 (3) : 36 ~ 45 [1980]
  • Color marketing attracts the consumer’s eyes
    Lee SW Patent 21 82 : 42 ~ 48 [2008]
  • Belief, Attitude, Intention and Behavior: An introduction to Theory and Research
    Fishbein M Addison Wesley Publishing : 78 ~ 86 [1975]
  • An empirical study of measures of brand equity and the effect of advertising on building brand equity
    Kim JH The Korean J. of Advert. 10 (1) : 183 ~ 209 [1999]
  • An Effect of Brand Awareness and Involvement upon Choice of Product Quality
    Han KH The J of Ind. Liaison Res. Inst. 9 : 42 ~ 48 [2003]
  • A study on Color Marketing Strategy of Beverage Package Design that reflects Trend -Focused on Domestic Beverage Package Design-
    Lee HM Hanyang University [2010]
  • A model for predictive measurements of advertising effectiveness
    Lavidge RJ J. of Marketing 25 (6) : 59 ~ 62 [1961]
  • A Study on the influence of Brand-attitude and Brand-image on Customer-brand relationship and brandloyalty -Focused on Digital Camera product-
    Kim EY Kyunghee University [2009]
  • A Study on the Planning of Color Image for Products
    Jung SK Ewha Womans University [1989]
  • A Study on the Effect of Accordance between Brand Identity Color and In-Shop Color on the Customer Satisfaction: -Focusing on the Big Four Fast food Chain Stores-
    Roh SH Hongik University [2009]
  • A Study on color marketing in consumer era
    Han M Dankook University [2005]
  • A Study of Color Marketing Reference in Corporate Identity -Focused on the Blue Color-
    Jeon SA J. of Digital Des 9 (1) : 237 ~ 246 [2009]
  • A Relativity of color Marketing and Customer Purchase Desire -focused on the Black Marketing of IT goods for women in twenties-
    Kim HJ Hongik University [2008]