연구동향 분석

광고의 정적/동적 프레이밍과 성별의 상호작용에 관한 연구

이승조 ( Seung Jo Lee ) 2015년

논문상세정보
인용/피인용
' 광고의 정적/동적 프레이밍과 성별의 상호작용에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 무선공학
  • advertisement
  • approach/avoidance motivation
  • calm/activeframing
  • gender differences
  • 광고
  • 긍정적 정서
  • 성별차이
  • 접근/회피동기체계
  • 정적/동적 프레이밍
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,296 0

0.0%

' 광고의 정적/동적 프레이밍과 성별의 상호작용에 관한 연구' 의 참고문헌

  • 영상을 통한 개별 정서의 활성호와 광고의 정적/동적 프레이밍의 상호작용
    이승조 한국언론학보 54 (4) : 327 ~ 349 [2010]
  • 브랜드 흥미에 영향을 미치는 감정반응 : 유발된 감정과 느낀 감정을 중심으로
    성영신 광고학연구 9 (3) : 19 ~ 48 [1998]
  • Value from hedonic experience and engagement
    Higgins, E. T Psychological Review 3 : 439 ~ 460 [2006]
  • The unintended consequences of disclosure : Effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements
    Byrne, S. Journal of Health Communication 17 (10) : 1119 ~ 1137 [2012]
  • The two general activation systems of affect : Structural findings, evolutionary considerations, and psychobiological evidence
    Watson, D. Journal of Personality and Social Psychology 76 (5) : 820 ~ 838 [1999]
  • The savannah hypothesis of shopping
    Dennis, C. Business Strategy Review 16 (3) : 12 ~ 16 [2005]
  • The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies
    Chang, C. Journal of Advertising 36 (1) : 21 ~ 35 [2007]
  • The power of feelings in understanding advertising effects
    Edell, J. A. Journal of Consumer Research 14 (3) : 421 ~ 433 [1987]
  • The emergence of gender differences in physical aggression in the context of conflict between young peers
    Hay, D. F. British Journal of Developmental Psychology 29 (2) : 158 ~ 175 [2011]
  • The effects of incongruity, surprise and positive moderators on perceived humor in television advertising
    Alden, D. L. Journal of Advertising 29 (2) : 1 ~ 15 [2000]
  • The effects of arousal on liking and believability of commercials
    Yoon, K. Journal of Marketing Communication 4 : 101 ~ 114 [1998]
  • The effect of involvement, arousal, and pace on claim and non-claim components of attitude toward the ad
    Yoon, K. Journal of Media Psychology 1 : 331 ~ 352 [1999]
  • The Oxford handbook of motivation
    Thayer, R. E. Oxford University Press : 408 ~ 419 [2012]
  • The Influence of Message Framing and Issue Involvement
    Maheswaran, D. Journal of Marketing Research 27 (3) : 361 ~ 367 [1990]
  • The Impact of Feelings on Ad-based Affect and Cognition
    Burke, M. C. Journal of Marketing Research 26 (1) : 69 ~ 83 [1989]
  • The Emotions
    Frijda, N. H. Cambridge University Press [1986]
  • Television commercial evaluation in the context of program induced mood : Congruency versus consistency effects
    Kamins, M. A. Journal of Advertising 20 (2) : 1 ~ 14 [1991]
  • Strong evidence for gender differences in risk taking
    Charness, G. Journal of Economic Behavior & Organization 83 (1) : 50 ~ 58 [2012]
  • Positive versus negative framing of hypothetical infant immunization : The influence of involvement
    Donovan, R. J. Health Education & Behavior 27 (1) : 82 ~ 95 [2000]
  • Persuasion and the structure of affect : Dual systems and discrete emotions as complementary models
    Dillard, J. P. Human Communication Research 27 (1) : 38 ~ 68 [2001]
  • On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
    Miniard, P. W. Journal of Marketing Research 27 (3) : 290 ~ 303 [1990]
  • Negative affects deriving from the behavioral approach system
    Carver, C. S. Emotion 4 (1) : 3 ~ 22 [2004]
  • Identifying feelings elicited by advertising
    Aaker, D. A. Psychology & Marketing 5 (1) : 1 ~ 16 [1988]
  • How costly is diversity? Affirmative action in light of gender differences in competitiveness
    Niederle, M. Management Science 59 (1) : 1 ~ 16 [2013]
  • Handbook of psychophysiology
    Bradley, M. M. Cambridge University Press : 602 ~ 542 [2000]
  • Handbook of emotions
    Cosmides, L. Psychology Press : 123 ~ 143 [2000]
  • Handbook of affect and social cognition
    Petty, R. E. Erlbaum : 212 ~ 233 [2001]
  • Gender issues in advertising－an oversight synthesis of research: 1970-2002
    Wolin, L. D. Journal of Advertising Research 43 (1) : 111 ~ 129 [2003]
  • Gender differences in risk taking : A meta-analysis
    Byrnes, J. P. Psychological Bulletin 125 (3) : 367 ~ 383 [1999]
  • Gender differences in responses to emotional advertising: A social desirability perspective
    Fisher, R. J. Journal of Consumer Research 31 (4) : 850 ~ 858 [2005]
  • Gender differences in competitiveness and risk taking: Comparing children in Colombia and Sweden
    Cárdenas, J. C. Journal of Economic Behavior & Organization 83 (1) : 11 ~ 23 [2012]
  • Gender differences in adolescents’ responses to themes of relaxation in cigarette advertising: Relationship to intentions to smoke
    DiRocco, D. N. Addictive Behaviors 32 : 205 ~ 213 [2007]
  • Gender Differences in Cooperation and Competition theMale-Warrior hypothesis
    Van Vugt, M. Psychological Science 18 (1) : 19 ~ 23 [2007]
  • Functional accounts of emotions
    Keltner, D. Cognition and Emotion 13 (5) : 467 ~ 480 [1999]
  • Explaining gendered responses to "help-self" and "help-others" charity ad appeals: The mediating role of world-views
    Brunel, F. F. Journal of Advertising 29 (3) : 15 ~ 28 [2000]
  • Enjoyment of mediated fright and violence: A meta-analysis
    Hoffner, C. A. Media Psychology 7 : 207 ~ 237 [2005]
  • Emotions, attitudes and memorability associated with TV commercials
    Mai, L. Journal of Targeting, Measurement, and Analysis for Marketing Research 17 (1) : 55 ~ 63 [2009]
  • Emotional Responses to Goal Attainment : Strength of Regulatory Focus as Moderator
    Higgins, E. T Journal of Personality and Social Psychology 72 (3) : 515 ~ 525 [1997]
  • Emotion, motivation, and the persuasive effects of message framing
    Yan, C. Journal of Communication 62 (4) : 682 ~ 700 [2012]
  • Emotion and motivation II: Sex differences in picture processing
    Bradley, M. M. Emotion 1 (3) : 300 ~ 319 [2001]
  • Emotion and adaptation
    Lazarus, R. S. Oxford University Press [1991]
  • Emotion
    Cacioppo, J. T. Annual Reviews: Psychology 50 : 191 ~ 214 [1999]
  • Do men’s and women’s world-veiws differ?
    Jensen, L. C. Psychological Reports 68 : 312 ~ 314 [1991]
  • Discrete emotion and motivation : Relative activation in the appetitive and aversive motivational systems as a function of anger, sadness, fear, and joy during televised information campaigns
    Lee, S. Media Psychology 12 : 148 ~ 170 [2009]
  • Direct and indirect aggression during childhood and adolescence : A meta-analytic review of gender differences, intercorrelations and relations to maladjustment
    Card, N. A. Child Development 79 (5) : 1185 ~ 1229 [2008]
  • Developing a unifying framework of credibility assessment: Construct, heuristics, and interaction in context
    Hilligoss, B. Information Processing and Management 44 : 1467 ~ 1484 [2008]
  • Developing a typology of affective responses to advertising
    Batra, R. Psychology & Marketing 7 (1) : 11 ~ 25 [1990]
  • Credibility and trust of information in online environments: The use of cognitive heuristics
    Metzger, M. J. Journal of Pragmatics 59 : 210 ~ 220 [2013]
  • Communication and Persuasion: Central and Peripheral Routes to Attitude Change
    Petty, R. E. Springer-Verlag [1986]
  • Brain asymmetry
    Davidson, R. J. MIT Press : 361 ~ 387 [1995]
  • Biosocial construction of sex differences and similarities in behavior
    Wood, W. Advances in Experimental Social Psychology 46 : 55 ~ 123 [2012]
  • Attention and orienting: Sensory and motivational processes
    Lang, P. J. Erlbaum : 97 ~ 135 [1997]
  • Attention and effort
    Kahneman, D. Prentice-Hall [1973]
  • Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
    Holbrook, M. B. Journal of Consumer Research 14 : 404 ~ 420 [1987]
  • Anger and the behavioral approach system
    Harmon-Jones, E. Personality and Individual Differences 35 (5) : 995 ~ 1005 [2003]
  • Affective Responses Mediating Acceptance of Advertising
    Batra, R. Journal of Consumer Research 13 : 234 ~ 249 [1986]
  • Affect and cognition
    Forgas, J. P. Perspectives on Psychological Science 3 (2) : 94 ~ 101 [2008]
  • Affect Intensity and the Consumer’s Attitude toward High Impact Emotional Advertising Appeals
    Moore, D. J. Journal of Advertising 25 (2) : 37 ~ 50 [1996]
  • Activation-deactivation check list: Current overview and structural analysis
    Thayer, R. E. Psychological Reports 58 : 607 ~ 614 [1986]
  • A reaction profile for TV commercials
    Wells, W. D. Journal of Advertising Research 11 (6) : 11 ~ 15 [1971]
  • A meta-analysis of relationships between ad-evoked feelings and advertising responses
    Brown, S. P. Journal of Marketing Research 35 (1) : 114 ~ 126 [1998]
  • A meta-analysis of aggression in the presence of violent cues: Effects of gender differences and aversive provocation
    Bettencourt B. A. Aggressive Behavior 23 (6) : 447 ~ 456 [1997]