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매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구
김유경
2015년
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도
공유도
영향력
논문상세정보
저자
김유경
주제어
consumer happiness
Consumption Value
Loyalty.
MasstigeBrand
Satisfaction
Trust
참고문헌( 87)
유사주제 논문( 14,638)
경영관리 9,595건
satisfaction 3,196건
trust 1,638건
consumption value 159건
loyalty. 26건
consumer happiness 20건
masstigebrand 4건
인용/피인용
매스티지 브랜드의 소비가치와 소비자 행복과의 관계 ...
' 매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구' 의 주제별 논문영향력
논문영향력 요약
주제
경영관리
consumer happiness
consumption value
loyalty.
masstigebrand
satisfaction
trust
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
14,284
2
0.0%
자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
경영관리
9,596
2
0.0%
주제어
consumer happiness
21
0
0.0%
consumption value
160
0
0.0%
loyalty.
27
0
0.0%
masstigebrand
5
0
0.0%
satisfaction
3,197
0
0.0%
trust
1,639
0
0.0%
계
14,645
2
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
0
닫기
' 매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구'
의 참고문헌
인터넷 쇼핑몰의 유형에 따른 고객만족, 고객신뢰, 고객애호도의 구조적 관계에 관한비교연구
장형유
Journal of Global Scholars of Marketing Science(마케팅과학연구) 17 (1) : 23 ~ 49
[2007]
의료서비스에 대한 소비자만족에 영향을 미치는 요인
김미라
이기춘
소비자학연구 15 (3) : 111 ~ 132
[2004]
소비활동이 행복에 기여할 수 있을까? - 소비유형별 소비활동, 소비행복, 삶의 행복의 관계에 관한 연구
성영신
마케팅연구 28 (6) : 185 ~ 218
[2013]
소비자행복 척도의 개발 및 타당화
남승규
한국심리학회지: 소비자·광고 13 (3) : 403 ~ 420
[2012]
소비욕구 측정을 위한 척도개발
김기옥
김민정
소비자학연구 19 (1) : 1 ~ 23
[2008]
소비생활에서의 행복과 갈등
박미혜
손상희
이성림
정주원
천경희
소비자학연구 22 (1) : 139 ~ 166
[2011]
서비스 생산과정에서 고객참여가 고객만족 및 결과변수에 미치는 영향에 관한 연구 -패밀리 레스토랑을 대상으로-
김유경
마케팅논집(Journal of Marketing Studies) 18 (1) : 1 ~ 22
[2010]
불황기 소비가치 변화에 따른 제품디자인 전략에 관한 연구-전략사례 분석을 중심으로-
권순걸
한국디자인문화학회지 19 (4) : 17 ~ 28
[2013]
명품브랜드의 소비가치와 동일시, 애착, 소비자행복의 관계와 자아해석의 조절효과에관한 연구
이창원
유통경영학회지 16 (6) : 29 ~ 42
[2013]
매스티지(Masstige) 옴므 브랜드에 대한 소비자 구매행동에 관한 연구
양진숙
한국디자인문화학회지 20 (2) : 275 ~ 287
[2014]
매스티지(Masstiege) 명품에 관한 고찰 (제1보)-추구 가치를 중심으로-
김선숙
한국의류학회지 29 (11) : 1381 ~ 1388
[2005]
매스티지 패션 브랜드의 관계마케팅 실행요인이 신뢰, 만족 및 재구매의도에 미치는 영향
윤유진
이은진
홍병숙
한국의류학회지 34 (4) : 663 ~ 672
[2010]
매스티지 소비자 Lifestyle과 구매행동 및 매스티지 명품가전 소비성향에 관한 연구–매스티지 양문형냉장고 사례를 적용하여-
김선용
기초조형학연구 14 (4) : 39 ~ 51
[2013]
도시 주부의 소비생활세계 : 일상 소비생활 경험을 중심으로
김기옥
소비자학연구 17 (3) : 21 ~ 42
[2006]
대학생의 매스티지 구매경험과 재구매의도의 영향요인 분석
박진영
소비문화연구 11 (4) : 113 ~ 130
[2008]
내러티브분석을 통해 본 케이블TV 여성전문채널 뷰티?패션 프로그램 시청자의 소비경험이야기
유현정
한국생활과학회지 17 (1) : 57 ~ 80
[2008]
Zeroing in on the Dark Side of the American Dream : A Closer Look at the Negative Consequences of the Goal for Financial Success
Diener, E.
Psychological Science 14 (6) : 531 ~ 536
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Why we buy what we buy : A theory of consumption values
Sheth, J. N.
Journal of Business Research 22 : 159 ~ 170
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Journal of Happiness Studies 8 (1) : 139 ~ 148
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Well-Being: the Foundations of Hedonic Psychology
Argyle, Michae l
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Wealth, Warmth, and Well-being : Whether Happiness if Relative of absolute Depends on Whether It is About Money, Acquisition, or Consumption
Hsee, Christopher K.
Journal of Marketing Science 39 (1) : 396 ~ 409
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Value dimensions, Perceived Value, Satisfaction and Loyalty : an Investigation of University Students Travel Behavior
Gronroos, C.
Tourism Management 27 (3) : 437 ~ 452
[1997]
Understanding Complaining Response Through Consumers’Self-Consciousness Disposition
Marquis, M.
Psychology and Marketing 19 (3) : 267 ~ 292
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To do or to have? That is the question
Gilovich
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Journal of Personality and Social Psychology 85 (6) : 1193 ~ 1202
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Time-Varying Effects in the Analysis of Customer Loyalty : A Case Study in Insurance
Guillen, M.
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The effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Satisfaction, Loyalty and Behavioral Intentions
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[1998]
The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry
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Heskett, J. L.
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[1997]
The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions
Gounaris, S. P.
Journal of Relationship Marketing 6 (1) : 63 ~ 87
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The Pursuit of Happiness; Time vs. Money Effect’: Shifting Product Attitudes and Decisions Through Personal Connection
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Journal of Consumer Research 36 : 277 ~ 291
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The Mediators of Experiential Purchases; Determining the Impact of Psychological Needs Satisfaction and Social Comparison
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Journal of Positive Psychology 4 (6) : 511 ~ 522
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The Loyalty Effect : the Relationship Between Loyalty and Profits
Reichheld, F. F.
European Business Journal 12 (3) : 134 ~ 139
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The Influence of the Trust on Customer Satisfaction in Mobile Phone Market : An Empirical Investigation of the Mobile Phone Market
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International Journal of Management Research & Review 4 (9) : 847 ~ 860
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The Funds, Friends and Faith of happy People
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The American Psychologist 55 : 56 ~ 67
[2000]
The Effects of Variables on Fashion Luxury Brand Purchasing Behavior
Lee, Seung-Hee
Journal of the Korean Society of Clothing and Textiles 27 (22) : 1241 ~ 1251
[2003]
The Different Role of Satisfaction, Trust, and Commitment in Customer Relationship
Garbarino, E.
Journal of Marketing 63 (2) : 70 ~ 88
[1999]
The Antecedents and Consequences of Customer Satisfaction for Firms
Anderson, Eugene W.
Marketing Science 12 (2) : 125 ~ 143
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Diener, E.
Psychological Bulletin 95 (3) : 542 ~ 575
[1984]
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American Psychologist 55 (1) : 34 ~ 43
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Anderson, J. C.
Psychological Bulletin 103 (3) : 411 ~ 423
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Journal of Retailing 67 (Winter) : 420 ~ 450
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Luxury Brand Consumption Values and Signal Preference Based on Cultual and Economic Capital
Lee, Minhee
Journal of the Korean ociety of Costume 64 (3) : 91 ~ 105
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Happiness for Scale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?
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Journal of Consumer Research 36 : 188 ~ 198
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Happiness as a Predictor of Service Quality and Commitment for Utilitarian and Hedonic Services
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Psychology and Marketinbg 28 (9) : 934 ~ 957
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Happiness Theories of the Good Life
Brulde, B.
Journal of Happiness Studies 8 (1) : 15 ~ 49
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Happiness Runs in a Circular Motion : Evidence for a Positive Feedback Loop Between Prosocial Spending and Happiness
Aknin, Lara B.
Journal of Happiness Studies 13 (2) : 347 ~ 355
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HMR 브랜드 소비가치가 브랜드 만족과 브랜드 신뢰 및 브랜드충성도에 미치는 영향에 대한 연구
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외식경영연구 17 (2) : 135 ~ 160
[2014]
From Wealth to Well-being? Money Matters, but Less than People Think
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The Journal of Positive Psychology 4 (6) : 523 ~ 527
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Effects of Ethical Sales Behavior Considered Through Transaction Cost Theory: to Whom is the Customer Loyal
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Deliver Us from Evil: Religion as Insurance
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Consumer Value : The Next Source for Competitive Advantage
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Consumer Perceived Value : The Development of a Multiple Item Scale in Hospitals in the Indian Context
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Assessing the Effects of Quality, Value and Customer Satisfaction on consumer Behavioral Intentions in Service Environments
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An Influence of Product and Brand Name on Positive Affect : Implicit and Explicit Measures
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Motivation and Education 28 (1) : 43 ~ 63
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A review and a conceptual framework of prestige-seeking consumer behavior
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A Study on the Influence of consumer Attitude Towards Extension of Brand Products : Focused on Brand Management of Masstige
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' 매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구'
의 유사주제(
) 논문