연구동향 분석

중국 8090後세대의 글로벌소비문화연구

옥경영(Ohk, Kyung-Young) 2015년

논문상세정보
인용/피인용
' 중국 8090後세대의 글로벌소비문화연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand knowledge
  • brandownership
  • consumptionuniqueness
  • social belongingness
  • susceptibility to consumption trend
  • the post-8090 in china
  • 브랜드소유성
  • 브랜드지식
  • 사회적 소속감
  • 소비독특성
  • 소비트렌드동조성
  • 중국8090후세대
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
79 0

0.0%

' 중국 8090後세대의 글로벌소비문화연구' 의 참고문헌

  • 중국 소황제 소비시대의 다양성과 마케팅전략
    여지나 Chindia Journal [2010]
  • 중국 80後, 90後 세대의 라이프스타일과 산짜이(山寨) 문화
    이동훈 커뮤니케이션디자인학연구 38 : 123 ~ 136 [2012]
  • 사회 과학 연구 방법
    차배근 [1992]
  • 국가와 기업이미지가 주국소비자의 상품평가에 미치는 실증연구 : 중국 7개 지역을 대상으로
    이춘수 국제지역연구 11 (1) : 587 ~ 607 [2007]
  • The Shielding Effects of Brand Image against Lower Quality Countries of Origin in Global Manufacturing
    Jo, M. S. Journal of Business Research 56 : 637 ~ 646 [2003]
  • The Long Term Predictive Validity of the Consumer Need for Uniqueness Scale
    Tian Journal of Consumer Psychology 10 : 171 ~ 193 [2001]
  • Owned By...' Country of Origin's New Cue
    Mort, Gillian Sullivan Journal Of International Consumer Marketing 15 [2013]
  • Localizing in the global village: Local firms competing in global markets
    Ger. G. California Management Review 41 (4) : 64 ~ 83 [1999]
  • International Marketing
    Lascu Atomic Dog [2008]
  • How perceived brand globalness creates brand value
    Jan-Benedict E Journal of International Business Studies 34 : 53 ~ 65 [2003]
  • How Perceived Brand Globalness Creates Brand Value
    Steenkamp, J-B E. M. Journal of International Business Studies 34 : 53 ~ 65 [2003]
  • Does Country of Origin Matter for Low Involvement Products?
    Ahmed, G. U. International Marketing Review 21 : 102 ~ 120 [2004]
  • Developing brands across borders
    Zambuni, R. Journal of Brand Management 1 (1) : 22 ~ 29 [1993]
  • Country of Origin Effect on Chinese Consumer' Apparent Perceptions of Foreign Brand and Chinese Brand Apparel : An Experimental Study
    Hu, K. Q. Journal of Textile Institute 88 : 1104 ~ 1114 [1997]
  • Country and Product Images : The perceptins of Consumers in the People'a Republic of China
    Li, Z. G. Journal of international Consumer Marketing 10 : 115 ~ 139 [1997]
  • Consumer ethnocentrism : construction and validation of the CETSCALE
    Ship, T. A. Journal of Marketing Research 24 (3) : 280 ~ 289 [1987]
  • Brand Familiarity and Confidence Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context
    Krishnan Journal of Business Research 37 : 115 ~ 120 [1996]
  • Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country of Origin Effects on Willingness to Pay
    Koschate-Fischer, N. Journal of international Marketing 20 : 19 ~ 41 [2012]
  • Abnormality as a Positive Characteristic : The Development and Validation of a Scale Measuring Need for Uniqueness
    Snyder Journal of Abnormal Psychology 86 : 518 ~ 527 [1977]