연구동향 분석

브랜드 명성도가 고객충성도에 미치는 영향

양승미(Seungmi Yang) 송인암(In-Am Song) 2014년

논문상세정보
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' 브랜드 명성도가 고객충성도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brandpower
  • customer loyalty
  • dataservice
  • moiblemarket
  • smartphone
  • 고객 충성도
  • 데이터서비스
  • 브랜드 명성도
  • 스마트폰
  • 이동통신시장
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,588 1

0.0%

' 브랜드 명성도가 고객충성도에 미치는 영향' 의 참고문헌

  • 한국이동통신시장에서 고객충성도 결정요인에 관한 연구SNS 사용의 조절효과를 중심으로
    송인암 양승미 정보사회와 미디어 26 (26) : 74 ~ 101 [2013]
  • 이동통신사 전환행동에 영향을 미치는 요인-정보탐색과 판매촉진지향성의 조절효과
    박주영 장미애 최인혁 마케팅관리연구 12 (1) : 35 ~ 53 [2007]
  • 이동통신 서비스 품질과 제품(단말기)품질이 고객 충성도 형성에 미치는 영향에 관한 연구
    박종근 배순한 백승익 Entrue Journal of Information Technology 10 (2) : 163 ~ 180 [2011]
  • 이동통신 3사의 통신 서비스 품질에 관한 연구
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  • Analytics