연구동향 분석

상표확장이 구매의도에 미치는 영향에 관한 연구

이성철(Sung-Chul Lee) 2015년

논문상세정보
인용/피인용
' 상표확장이 구매의도에 미치는 영향에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand extension
  • product category
  • purchase intension
  • 구매의도
  • 상표확장
  • 제품범주
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,832 0

0.0%

' 상표확장이 구매의도에 미치는 영향에 관한 연구' 의 참고문헌

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