연구동향 분석

모바일 앱 마켓에서 브랜드 인지도, 지각된 전환비용, 이용자 충성도가 모바일 앱 구매의도에 미치는 영향

김유정 ( Yoo Jung Kim ) 2015년

논문상세정보
인용/피인용
' 모바일 앱 마켓에서 브랜드 인지도, 지각된 전환비용, 이용자 충성도가 모바일 앱 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • brand awareness
  • mobile application market
  • perceived switching cost
  • purchase intention
  • user loyalty
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
3,307 0

0.0%

' 모바일 앱 마켓에서 브랜드 인지도, 지각된 전환비용, 이용자 충성도가 모바일 앱 구매의도에 미치는 영향' 의 참고문헌

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