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브랜딩의 진화: 브랜드 경험을 통한 브랜드 아이덴티티 커뮤니케이션

이상은 ( Sang Eun Lee ) 2015년

논문상세정보
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' 브랜딩의 진화: 브랜드 경험을 통한 브랜드 아이덴티티 커뮤니케이션' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand experience
  • brand identity
  • branding
  • 브랜드경험
  • 브랜드아이덴티티
  • 브랜딩
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 브랜딩의 진화: 브랜드 경험을 통한 브랜드 아이덴티티 커뮤니케이션' 의 참고문헌

  • 시각적 브랜드 아이덴티티 디자인 참여를 통한 공동창조 (Co-creation) 경험이 브랜드-소비자 관계에 미치는 영향: 소비자의 참여가 브랜드 애착과 브랜드 태도에 미치는 영향과 지각된 소비자 권한 부여의 매개적 역할
    이상은 홍익대학교대학원 [2013]
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