연구동향 분석

한국 브랜드의 원산지에 대한 해외 소비자 혼동에 관한 실증 연구

한충민(C. Min Han) 김언정(Un Jung Kim) 2015년

논문상세정보
인용/피인용
' 한국 브랜드의 원산지에 대한 해외 소비자 혼동에 관한 실증 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brandoriginconfusion
  • consumerconfusion
  • country-of-origineffects
  • multi-level analysis
  • 다층분석 기법
  • 소비자 혼동
  • 원산지 혼동
  • 원산지 효과
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,309 1

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' 한국 브랜드의 원산지에 대한 해외 소비자 혼동에 관한 실증 연구' 의 참고문헌

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