연구동향 분석

모바일 쿠폰에 대한 소비자 심리 반응의 구조적 관계와 종이 쿠폰과의 비교 연구

정성민(Sung Min Jung) 조성도(Seong Do Cho) 김상희 ( Sang Hee Kim ) 2015년

논문상세정보
인용/피인용
' 모바일 쿠폰에 대한 소비자 심리 반응의 구조적 관계와 종이 쿠폰과의 비교 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • feelingsofsmartshopper
  • mobile coupon
  • paper coupon
  • susceptibility to social face
  • technology acceptance model
  • 기술수용모델
  • 모바일 쿠폰
  • 종이 쿠폰
  • 체면 민감성
  • 현명한 소비자 느낌
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,103 1

0.0%

' 모바일 쿠폰에 대한 소비자 심리 반응의 구조적 관계와 종이 쿠폰과의 비교 연구' 의 참고문헌

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