연구동향 분석

인터넷 검색 목표와 소비자의 심리적 반발 성향이 팝업광고에 대한 짜증에 미치는 영향

최지은 박종철 2015년

논문상세정보
인용/피인용
' 인터넷 검색 목표와 소비자의 심리적 반발 성향이 팝업광고에 대한 짜증에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • browsinggoal
  • exploratorygoal
  • irritation
  • pop-up ads
  • psychological reactance
  • purchasing goal
  • 구매 목표
  • 심리적 반발 성향
  • 인터넷 검색 목표
  • 짜증
  • 탐색 목표
  • 팝업광고
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,290 2

0.0%

' 인터넷 검색 목표와 소비자의 심리적 반발 성향이 팝업광고에 대한 짜증에 미치는 영향' 의 참고문헌

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    Hong, Sung Mook Psychological Reports 64 (3) : 1323 ~ 1326 [1989]