연구동향 분석

브랜드 스타일과 모티프가 브랜드의 총체적인 경험에 미치는 영향

이지은 전연희 전주언 2015년

논문상세정보
인용/피인용
' 브랜드 스타일과 모티프가 브랜드의 총체적인 경험에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand experience
  • brandmotif
  • brandstyle
  • sensory pleasure
  • 감각적 즐거움
  • 브랜드 모티프
  • 브랜드 스타일
  • 브랜드의 총체적 경험
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,306 1

0.0%

' 브랜드 스타일과 모티프가 브랜드의 총체적인 경험에 미치는 영향' 의 참고문헌

  • 정태영 현대카드 사장, 디자인 진화의 끝은 어디까지?
    아시아경제 2014. 03. 17 [2014]
  • 알파뉴메릭 브랜드네임의 유형이 브랜드태도에 미치는 영향 : 의미적 유창성을 중심으로
    이지은 광고학연구 23 (5) : 235 ~ 254 [2012]
  • 심미적 브랜드의 모티프와 스타일이 브랜드 평가에 미치는 영향
    전주언 광고학연구 25 (1) : 27 ~ 50 [2014]
  • 심미적 브랜드의 디드로 효과 - 심미적 브랜드의 종속제품 확장범위 비교 연구 -
    이지은 마케팅연구 28 (5) : 65 ~ 90 [2013]
  • 심미적 브랜드(Aesthetic Brand)란 무엇인가? : 심미적 브랜드의 개념화와 척도 개발
    전주언 광고학연구 24 (3) : 79 ~ 106 [2013]
  • 세계 3대 디자인 어워드... 한국수상작품 수 10년새 4배
  • 브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향
    이지은 아시아마케팅저널 12 (2) : 53 ~ 81 [2010]
  • When and How Aesthetics Influences Financial Decisions
    Townsend, Claudia Journal of Consumer Psychology 20 (4) : 452 ~ 458 [2010]
  • The creative economy
    Howkins, John Peters, Fraster & Dunlop [2013]
  • The Mere Exposure Effect : An Uncertainty Reduction Explanation Revisited
    Lee, Angela Personality and Social Psychology Bulletin 27 (10) : 1255 ~ 1266 [2001]
  • The Good, the Bad, and the Ugly:Influence of Aesthetics on Product Feature Judgements
    Hoegg, JoAndrea Journal of Consumer Psychology 20 (4) : 419 ~ 430 [2010]
  • The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
    Holbrook, Morris B. Journal of Consumer Research 9 (3) : 132 ~ 140 [1982]
  • The Effects of Advertising and Brand value on Future Operating and Market Performance
    Eng, Li Li Journal of Advertising 36 (4) : 91 ~ 100 [2007]
  • The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
    Lee, Angela Journal of Marketing Research 41 (2) : 151 ~ 165 [2004]
  • Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach
    Anderson, James C. Psychological Bulletin 103 (3) : 411 ~ 423 [1988]
  • Strategic Brand Management:Building, Measuring, and Managing Brand Equity
    Keller, Kevin. L. Prentice Hall [2008]
  • Strategic Brand Concept-Image Management
    Park, C. Whan Journal of Marketing 50 (4) : 135 ~ 145 [1986]
  • Revenue Premium as an Outcome Measure of Brand Equity
    Ailawadi, Kusum L. Journal of Marketing 67 (4) : 1 ~ 17 [2003]
  • Measuring Emotions in Consumption Experience
    Richins, Marsha L. Journal of Consumer Research 24 (2) : 127 ~ 146 [1997]
  • Marketing Aesthetics: The Strategic Management of Brands
    Schmitt, Bernd H The Free Press [1997]
  • Individual Differences in the Centrality of Visual Product Aesthetics : Concept and Measurement
    Bloch, Peter H. Journal of Consumer Research 29 (4) : 551 ~ 565 [2003]
  • Individual Differences in Brand Schematicity
    Puligadda, Sanjay Journal of Marketing Research 49 (1) : 115 ~ 130 [2012]
  • Imagery Fluency and Narrative Advertising Effects
    Chang, Chingching Journal of Advertising 42 (1) : 54 ~ 68 [2013]
  • How the Use of Color in Advertising Affects Attitudes:The Influence of Processing Motivation and Cognitive Demands
    Meyers-Levy, Joan Journal of Consumer Research 22 (2) : 121 ~ 138 [1995]
  • Hedonic Consumption : Emerging Concepts, Methods and Propositions
    Hirschman, Elizabeth. C. Journal of Marketing 46 (3) : 92 ~ 101 [1982]
  • Feminine to Smell but Masculine to Touch Multisensory Consistency and Its Effect on the Aesthetic Experience?
    Krishna, Aradhna Journal of Consumer Psychology 20 (4) : 2010 ~ 2020 [2010]
  • Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands
    Schmitt The Free Press [1999]
  • Emotional design : why we love (or hate) everyday things
    Norman, Donald A Basic Books [2004]
  • Dimensions of Brand Personality
    Aaker, Jennifer L. Journal of Marketing Research 34 (3) : 347 ~ 356 [1997]
  • Development of the Brand Experience Scale
    Zarantonello, Lia Advances in Consumer Research 34 : 580 ~ 582 [2007]
  • Customer Experience Management
    Schmitt John Wiley & Sons [2003]
  • Culture and Consumption
    McCracken, Grant Indiana University Press [1988]
  • Cultivating Service Brand Equity
    Berry, Leonard L. Journal of the Academy of Marketing Science 28 (1) : 128 ~ 137 [2000]
  • Consumer Evaluations of Brand Extension
    Aaker, David A Journal of Marketing 54 (1) : 27 ~ 41 [1990]
  • Consumer Behavior: Buying, Having, and Being
    Solomon Pearson [2004]
  • Conceptualizing, Measuring and Managing Customer-Based Brand Equity
    Keller, Kevin. L. Journal of Marketing 57 (1) : 1 ~ 22 [1993]
  • Brand Experience:What Is It? How Is It Measured? Does It Affect Loyalty?
    Brakus, J. Joško Journal of Marketing 73 (3) : 52 ~ 68 [2009]
  • Behavioral expressions and biosocial bases of sensation seeking
    Zuckerman, Marvin Cambridge University Press [2004]
  • Art Infusion : The Influence of Visual Art on the Perception and Evaluation of Consumer Products
    Hagtvedt, Henrik Journal of Marketing Research 45 (3) : 379 ~ 389 [2008]
  • Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
    Mitchell, Andrew A. Journal of Marketing Research 18 (3) : 318 ~ 332 [1981]
  • Aesthetic Products and Aesthetic Consumption : A Review, Consumption
    Charters, Steve Markets and Culture 9 (3) : 235 ~ 255 [2006]
  • Aesthetic Principles and Cognitive Emotion Appraisals: How Much of the Beauty Lies in the Eye of the Beholder?
    Kumar, Minu Journal of Consumer Psychology 20 (4) : 485 ~ 494 [2010]
  • Aesthetic Incongruity Resolution
    Patrick, Vanessa M. Journal of Marketing Research 48 (2) : 393 ~ 402 [2011]
  • 4위 기아자동차, 디자인경영 굿, 브랜드 가치 쑥
    한국경제매거진 2013. 06. 10 [2013]