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SNS 소비자제작광고가 구전행위에 미치는 영향 : 소비자 성격요인의 조절작용을 중심으로

이진균 2015년

논문상세정보
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' SNS 소비자제작광고가 구전행위에 미치는 영향 : 소비자 성격요인의 조절작용을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • consumer-generatedadvertising
  • personality traits
  • product involvement
  • social media
  • source credibility
  • 구전효과
  • 소비자제작광고
  • 정보원천 신뢰성
  • 제품 관여도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,149 1

0.0%

' SNS 소비자제작광고가 구전행위에 미치는 영향 : 소비자 성격요인의 조절작용을 중심으로' 의 참고문헌

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    박성은 뉴데일리
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