연구동향 분석

브랜드 경험 유형에 따른 사용자 만족이 브랜드 애착과 재구매의도에 미치는 영향

손일권(Yil-Kwon Sohn) 윤경구(Kyung-Goo Yoon) 2014년

논문상세정보
인용/피인용
' 브랜드 경험 유형에 따른 사용자 만족이 브랜드 애착과 재구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand attachment
  • brandexperiencedimensions
  • repurchase intention
  • user satisfaction
  • 브랜드 애착
  • 브랜드경험유형
  • 사용자 만족
  • 소비경험
  • 재구매 의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,587 1

0.0%

' 브랜드 경험 유형에 따른 사용자 만족이 브랜드 애착과 재구매의도에 미치는 영향' 의 참고문헌

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