연구동향 분석

국내 이동통신 멤버십 프로그램에서 공동마케팅 제휴 성과의 영향요인

이호택(Yi, Ho-Taek) 2014년

논문상세정보
인용/피인용
' 국내 이동통신 멤버십 프로그램에서 공동마케팅 제휴 성과의 영향요인' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • alliancespecificassets
  • co-marketingalliance
  • co-marketingperformance
  • commitment
  • opportunistic behavior
  • 결속
  • 공동마케팅제휴
  • 공동마케팅제휴성과
  • 기회주의적 행동
  • 제휴특유자산
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,444 0

0.0%

' 국내 이동통신 멤버십 프로그램에서 공동마케팅 제휴 성과의 영향요인' 의 참고문헌

  • 항공사의 브랜드 위상에 따른 브랜드 제휴의 태도 변화 연구 - 요소 브랜드 성격의 조절 효과를 중심으로 -
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  • 중소유통업의 공동브랜드 마케팅믹스전략이 고객만족 및 충성도에 미치는 영향
    김기평 유통경영학회지 14 (2) : 29 ~ 53 [2011]
  • 주된 브랜드의 시장지위에 따른 성분형 브랜드 제휴가 소비자 태도 변화에 미치는 영향
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  • 제휴카드 할인프로그램이 외식업의 수익성에 미치는 영향
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    강성호 아시아마케팅저널 13 (2) : 49 ~ 69 [2011]
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    Ring, Peter Smith Academy of Management Review 19 (1) : 90 ~ 118 [1994]
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