연구동향 분석

일반주제논문 : 공공캠페인 메시지 수용에 영향을 미치는 개인의 반항심과 메시지 프레이밍에 대한 연구 -심리적 저항 이론과 예상이론 중심으로

김현숙 ( Hyun Sook Kim ) 2015년

논문상세정보
인용/피인용
' 일반주제논문 : 공공캠페인 메시지 수용에 영향을 미치는 개인의 반항심과 메시지 프레이밍에 대한 연구 -심리적 저항 이론과 예상이론 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • message framing
  • prospect theory
  • psychological reactance theory
  • public campaign
  • public will campaign
  • rebellious personality
  • 개인의 반항심
  • 공공의지 캠페인
  • 공공캠페인
  • 메시지 프레이밍
  • 심리적 저항이론
  • 예상이론
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
271 0

0.0%

' 일반주제논문 : 공공캠페인 메시지 수용에 영향을 미치는 개인의 반항심과 메시지 프레이밍에 대한 연구 -심리적 저항 이론과 예상이론 중심으로' 의 참고문헌

  • 전화 금연 상담을 활용한 금연캠페인의 센스-메이킹 적용에 관한 연구: 심리적 저항 요인(QMPR)을 중심으로
    김현정 광고연구 (98) : 280 ~ 322 [2013]
  • 메시지 프레이밍과 수용자의 미래지향적 성향이 건강메시지 설득효과에 미치는 영향 전망이론의 적용
    김은혜 홍보학연구 17 (3) : 77 ~ 119 [2013]
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