연구동향 분석

소비자 구매의사결정단계에 따른 PC 기반 쇼핑과 모바일 기기 기반 쇼핑 행태 차이에 관한 연구: 과업 기술 적합 이론을 중심으로

이동원 ( Dong Won Lee ) 강태영 ( Tae Young Kang ) 박도형 ( Do Hyung Park ) 2014년

논문상세정보
인용/피인용
' 소비자 구매의사결정단계에 따른 PC 기반 쇼핑과 모바일 기기 기반 쇼핑 행태 차이에 관한 연구: 과업 기술 적합 이론을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • mobiledevice-basedshopping
  • pc-basedshopping
  • pc기반쇼핑
  • purchasedecisionprocess
  • task-technologyfittheory
  • 과업기술적합이론
  • 모바일기기기반쇼핑
  • 소비자구매의사결정단계
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9 8

0.0%

' 소비자 구매의사결정단계에 따른 PC 기반 쇼핑과 모바일 기기 기반 쇼핑 행태 차이에 관한 연구: 과업 기술 적합 이론을 중심으로' 의 참고문헌

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