연구동향 분석

지식유형별 광고메시지 프레이밍 효과 연구

진홍근(Chin, HongKun) 이종민(Lee, Chong Min) 2014년

논문상세정보
인용/피인용
' 지식유형별 광고메시지 프레이밍 효과 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • message framing
  • objective knowledge
  • subjective knowledge
  • 객관적 지식
  • 광고메시지프레이밍
  • 주관적 지식
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
131 0

0.0%

' 지식유형별 광고메시지 프레이밍 효과 연구' 의 참고문헌

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    수용자 특성과 메시지 유형에 따른 공익광고 효과 연구
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