연구동향 분석

브랜드 애착과 지각된 심미성이 새로운 스마트폰에 대한 구매의도에 미치는 효과

이웅규 ( Woong Kyu Lee ) 박진훈 ( Jin Hoon Park ) 2014년

논문상세정보
인용/피인용
' 브랜드 애착과 지각된 심미성이 새로운 스마트폰에 대한 구매의도에 미치는 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand attachment
  • perceivedaesthetic
  • purchase intention
  • smartphone
  • switching behavior
  • theory of reasoned action
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,833 0

0.0%

' 브랜드 애착과 지각된 심미성이 새로운 스마트폰에 대한 구매의도에 미치는 효과' 의 참고문헌

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