연구동향 분석

패션 브랜드의 SNS 마케팅에 관한 연구 - 기술 수용 모델을 중심으로 -

고아라 ( A Ra Ko ) 김선희 ( Sun Hee Kim ) 2014년

논문상세정보
인용/피인용
' 패션 브랜드의 SNS 마케팅에 관한 연구 - 기술 수용 모델을 중심으로 -' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand attitude
  • continuous use intention
  • purchase intention
  • sns marketing
  • sns마케팅
  • tam
  • 구매의도
  • 기술수용모델
  • 브랜드 태도
  • 지속적 사용의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
4,317 2

0.0%

' 패션 브랜드의 SNS 마케팅에 관한 연구 - 기술 수용 모델을 중심으로 -' 의 참고문헌

  • 패션제품에 대한 모바일 구전효과-페이스북을 중심으로-
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    권오병 한국전자거래학회지 12 (4) : 165 ~ 184 [2007]
  • survey on user's perception by service type of SNS
    DMC Report
  • User acceptance of computer technology : A comparison of two
    Davis, F. D. Management Science 35 (8) : 982 ~ 1003 [1989]
  • The study of the effects of on-line social network service differences on customer satisfaction and intention of the use: Focused on the extended technology acceptance model
    Sung, H. J. Kyung Hee University [2012]
  • The influences analysis of SNS expansion on the domestic corporations
    Yoo, B, L. Korea University [2012]
  • The impact of company's SNS marketing message types for consumer's brand concept according to their psychological type
    Yang, S. H. Hongik University [2012]
  • The impact of SNS characteristics on attitudes, purchase intention, and recommending behavior
    Hong, D. U. Yonsei University [2012]
  • The effect of social network service characteristics on trust, commitment, and loyalty of fast fashion brands
    Hong, W. M. Konkuk University [2012]
  • The effect of hotel brand blog characteristics on purchase intention and word-ofmouse communication: Blog attitude as an intervening variable
    Kim, Y. S. Sejong University [2008]
  • The effect of characteristics of corporate social network service on the attitude toward corporation and purchase intention
    Kim, H. S. Hanyang University [2012]
  • The effect of characteristic of Facebook fanpage on WOM: Focused on mediated effect of emotional attachment and brand relationship satisfaction
    Jung, S. M. Hanyang University [2013]
  • The advertising effect by advertising category of facebook: Focusing on fashion brand involvement
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    Han, M. Y Yonsei University [2011]
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    Stevens, J. Lawrence Erlbaum Association, Inc [1996]
  • An integrated extension of trust and perceived risk to technology acceptance model
    Kim, S. H. Kyungpook National University [2005]
  • An empirical study on the effects of communication characteristics of brand mobile SNS on the brand attitude and purchasing intention:Centering on Twitter
    Park, M. N. Hanyang University [2012]
  • A theoretical extension of the technology acceptance model : Four longitudinal field studies
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  • A survey on user's perception of SNS
    DMC Report
  • A survey on the use of smart phone in 2012
    Korea Internet & Security Agency
  • A survey on the use of micro blog
    Korea Internet & Security Agency
  • A survey on advertising attitude of social media user
    DMC Report
  • A study on use of blog in enterprise:A TAM perspective
    Huh, S. K. Dankook University [2008]
  • A study on the influence of social network service(SNS) characteristics on luxury brand loyalty: Focused on celebrity and SNS user’s lifestyle
    Song, H. J. Yonsei University [2011]
  • A study on the influence of motives for using Social Network Service (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises
    Kim, H. J. Yonsei University [2012]
  • A study on the influence of attributes of mobile tourism information by TAM on tourists' receptive attributes and usage intention
    Lee, S, H. Kyung Hee University [2011]
  • A study on the effect of SNS characteristics using technical acceptance model (TAM)on customer satisfaction and use intention
    Park, J. S. Kyung Hee University [2013]
  • A study on the SNS characteristics that affect brand attitude factors
    Kim, C. W. Chonnam National University [2011]
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    Ahn, D. Y. Journal of Industrial Relations 34 : 165 ~ 198 [2009]
  • A study on continuous usage intention about the corporate accunting on SNS
    Ji, S. H. Korea University [2013]
  • A study on characteristics of social network service (SNS) affecting on customer attitude, flow status, satisfaction and purchase intention
    Ahn, Y. H. Kyung Hee University [2012]
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    Kim, Y. H. Korea University [2005]
  • A research on SNS characteristic influence of company brand attitudes perception by collective intelligence
    Kang, K. H. Hongik University [2012]