연구동향 분석

수용자 집단별 혁신제품 확산 및 지속사용의도에 대한 영향

한상연 배성주 박세범 마은정 한혜나 2014년

논문상세정보
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' 수용자 집단별 혁신제품 확산 및 지속사용의도에 대한 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • adoptercategory
  • brand loyalty
  • diffusion
  • intention to use
  • social influence
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 수용자 집단별 혁신제품 확산 및 지속사용의도에 대한 영향' 의 참고문헌

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    김인경 한국언론학보 55 (3) : 5 ~ 27 [2011]
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