연구동향 분석

멘탈 시뮬레이션이 혁신적 신제품 평가 및 시용, 구매의도에 미치는 영향

서문식(Mun-shik Suh) 안진우(Jin-woo Ahn) 유재문(Jae-moon Yu) 오대양(Dae-Yang Oh) 2014년

논문상세정보
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' 멘탈 시뮬레이션이 혁신적 신제품 평가 및 시용, 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공학
  • innovativeproduct
  • mentalsimulation
  • product evaluation
  • 멘탈 시뮬레이션
  • 제품평가
  • 혁신제품
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,878 0

0.0%

' 멘탈 시뮬레이션이 혁신적 신제품 평가 및 시용, 구매의도에 미치는 영향' 의 참고문헌

  • 혁신적 신제품에 대한 소비자 반응에 있어 심적 시뮬레이션 영향 연구
    송환웅 여준상 마케팅연구 25 (1) : 25 ~ 47 [2010]
  • 혁신성과 기술 수용 특성이 디지털 콘텐츠 선물 행위에 미치는 영향에 관한 연구-모바일 쿠폰을 중심으로-
    이한석 한국콘텐츠학회 논문지 13 (11) : 356 ~ 365 [2013]
  • 박사
    제품관여도에 대한 심적 시뮬레이션이 제품 평가에 미치는 영향
    남은희 한국외국어대학교 경영대학원 [2010]
  • 소비자행동
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    이해석 동국대학교 대학원 [2003]
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  • Consumer Innovativeness and the Adoption Process
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