연구동향 분석

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez Fernando Fastoso Kyoko Fukukawa 2014년

논문상세정보
인용/피인용
' HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand attitude
  • communication
  • empirical study
  • individual-levelcharacteristics
  • self-congruitytheory
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