연구동향 분석

글로벌 시장의 제품 전략과 마케팅 표준화 간 관계에 대한 실증 연구

정인식(Insik Jeong) 김은미 ( Eun Mi Kim ) 2014년

논문상세정보
인용/피인용
' 글로벌 시장의 제품 전략과 마케팅 표준화 간 관계에 대한 실증 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • firm performance
  • marketingstandardization
  • product strategy
  • 기업성과
  • 마케팅표준화
  • 제품전략
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
907 0

0.0%

' 글로벌 시장의 제품 전략과 마케팅 표준화 간 관계에 대한 실증 연구' 의 참고문헌

  • 한국시장에 진출한 다국적기업 자회사의 현지화 수준에 관한 연구: 국내에 진출한 외국계 자회사 사례를 중심으로
    김주태 국제경영리뷰 15 (1) : 19 ~ 50 [2011]
  • 한국기업의 수출성과 결정요인 통합모형 개발 - 산업조직이론, 자원기반이론, 관계적 관점의 결합을 중심으로 -
    남유현 국제경영연구 24 (1) : 77 ~ 118 [2013]
  • 한국 온라인게임기업의 국제마케팅 전략에 관한 연구 - 일본에서의 현지화 전략을 중심으로
    최진아 국제경영리뷰 15 (3) : 175 ~ 200 [2011]
  • 먹는 샘물의 베트남 시장 진출 사례연구: 제주 삼다수를 중심으로
    전형구 국제경영리뷰 17 (3) : 57 ~ 83 [2013]
  • 마케팅 표준화와 기업 성과의 비선형적 관계에 대한 연구
    정인식 국제경영연구 23 (2) : 59 ~ 78 [2012]
  • 글로벌 시장의 브랜드 전략에 대한 실증 연구
    정인식 국제경영리뷰 15 (1) : 99 ~ 123 [2011]
  • Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U. S. and Japanese Subsidiaries’ Advertising Practices in the European Union
    Taylor, C. Journal of International Marketing 14 (1) : 98 ~ 120 [2006]
  • When Does International Marketing Standardization Matter to Firm Performance?
    Schilke, O. Journal of International Marketing 17 (4) : 24 ~ 46 [2009]
  • What have We Learned about Generic Competitive Strategy? A Meta-analysis
    Campbell-Hunt, C. Strategic Management Journal 21 (2) : 127 ~ 154 [2000]
  • The trade-off between customer and technology orientations: impact on innovation capabilities and export performance
    Hortinha, P. Journal of International Marketing 19 (3) : 36 ~ 58 [2011]
  • The STRATADAPT Scale : A Measure of Marketing Strategy Adaptation to International Business Markets
    Lages, F. International Marketing Review 25 (5) : 584 ~ 600 [2008]
  • The Role of Past Performance in Export Ventures : A Short-term Reactive Approach
    Lages, F. Journal of International Business Studies 39 (2) : 304 ~ 325 [2008]
  • The Myth of Globalization
    Douglas, S. P. Columbia Journal of World Business 22 (4) : 19 ~ 29 [1987]
  • The Influence of Triad Nations’ Environments on Price-quality Product Strategies and MNC Performance
    Brouthers, E. Journal of International Business Studies 31 (1) : 39 ~ 62 [2000]
  • The Influence of Global Marketing Standardization on Performance
    Samiee, S. Journal of Marketing 56 (2) : 1 ~ 17 [1992]
  • The Globalization of Markets
    Levitt, T. Harvard Business Review 61 (3) : 92 ~ 102 [2002]
  • The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
    Zou, S. Journal of Marketing 66 (4) : 40 ~ 56 [2002]
  • The Fundamentals of Standardizing Global Marketing Strategy
    Viswanathan, N. International Marketing Review 24 (1) : 46 ~ 63 [2007]
  • Strategy Fit and Performance Consequences of International Marketing Standardization
    Katsikeas, S. Strategic Management Journal 27 (9) : 867 ~ 890 [2006]
  • Standardization/adaptation of International Marketing Strategy : Necessary Conditions for the Advancement of Knowledge
    Ryans, J. International Marketing Review 20 (6) : 588 ~ 603 [2003]
  • Standardization verse Adaptation of International Marketing Strategy : An Empirical Investigation
    Szymanski, D. M. Journal of Marketing 57 (4) : 1 ~ 17 [1993]
  • Product Strategy and Export Performance: The Moderating Role of Product Innovation Capability
    김은미 국제경영연구 25 (1) : 89 ~ 116 [2014]
  • Product Stereotypes, Strategy and Performance Satisfaction : The Case of Chinese Exporters
    Brouthers, L. E. Journal of International Business Studies 33 (4) : 657 ~ 677 [2002]
  • Marketing Strategy-performance Relationship : An Investigation of the Empirical Link in Export Market Ventures
    Cavusgil, T. S. Journal of Marketing 58 (1) : 1 ~ 21 [1994]
  • Marketing Standardization within Global Industries : An Empirical Study of Performance Implications
    O’Donnell, S. International Marketing Review 17 (1) : 19 ~ 33 [2000]
  • Marketing Program Standardization : A Cross-country Exploration
    Özsomer, A. International Journal of Research in Marketing 21 (4) : 397 ~ 419 [2004]
  • Market Driven Strategy: Processes for Creating Value
    Day, G. S. The Free Press [1990]
  • Is Market Orientation A Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
    Kumar, V. Journal of Marketing 75 (1) : 16 ~ 30 [2011]
  • International Standardization of Channel Management and Its Behavioral and Performance Outcomes
    Shoham, A. Journal of International Marketing 16 (2) : 120 ~ 151 [2008]
  • International Standardization Strategies : The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets
    Chung, H. Journal of International Marketing 11 (3) : 48 ~ 82 [2003]
  • International Brand-name Standardization/adaptation : Antecedents and Consequences
    Alashban, A. A. Journal of International Marketing 10 (3) : 22 ~ 48 [2002]
  • Innovation and Internationalization through Exports
    Cassiman, B. Journal of International Business Studies 42 (1) : 56 ~ 75 [2011]
  • Ideal and Actual Product Adaptation in US Exporting Firms : Market-related Determinants and Impact on Performance
    Johnson, J. L. International Marketing Review 12 (3) : 31 ~ 46 [1995]
  • Firm resources and sustained competitive advantage
    Barney, J. Journal of Management 17 (1) : 99 ~ 120 [1991]
  • Export Strategies and Performance of Firms from Emerging Economies : Evidence from Brazil, Chile, and Mexico
    Aulakh, P. S. Academy of Management Journal 43 (3) : 342 ~ 361 [2000]
  • Export Product Strategy Fit and Performance: An Empirical Investigation
    Hultman, M. Journal of International Marketing 17 (4) : 1 ~ 23 [2009]
  • Exploring the Marketing Program Antecedents of Performance in a Global Company
    Townsend, J. Journal of International Marketing 12 (4) : 1 ~ 24 [2004]
  • Examining the Intricacies of Promotion Standardization : Factors Influencing Advertising Message and Packaging
    Griffith, D. Journal of International Marketing 11 (3) : 30 ~ 47 [2003]
  • Emerging Themes in International Business Research
    Griffith, D. Journal of International Business Studies 39 (7) : 1220 ~ 1235 [2008]
  • Development of Archetypes of International Marketing Strategy
    Lim, L. Journal of International Business Studies 37 (4) : 499 ~ 524 [2006]
  • Competitive advantage
    Porter, M. E. The Free Press [1985]
  • Competitive Strategy
    Porter, M. E. The Free Press [1980]
  • Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination
    Shoham, A. Journal of International Marketing 7 (2) : 24 ~ 50 [1999]
  • Behind Intermediary Performance in Export Trade: Transactions, Agents and Resources
    Peng, M. Journal of International Business Studies 32 (2) : 327 ~ 346 [2001]
  • Antecedents of export venture performance: A theoretical model and empirical assessment
    Morgan, N. Journal of Marketing 68 (1) : 90 ~ 108 [2004]
  • Analysis of Marketing Standardization Strategies : A ‘City’Market Framework
    Chung, H. Journal of Global Marketing 20 (1) : 39 ~ 59 [2006]
  • An Empirical Study of Product Strategy in International Markets
    정인식 마케팅논집(Journal of Marketing Studies) 19 (4) : 113 ~ 133 [2011]
  • All Experience is not Created Equal: Learning, Adapting, and Focusing in Product Portfolio Management
    Eggers, J. Strategic Management Journal 33 (3) : 315 ~ 335 [2012]
  • Advertising Standardization's Positive Impact on the Bottom Line : A Model of When and How Standardization Improves Financial and Strategic Performance
    Okazaki, S. Journal of Advertising 35 (3) : 17 ~ 33 [2006]
  • Advertising Standardization in Multinational Corporations : The Subsidiary Perspective
    Samiee, S. Journal of Business Research 56 (8) : 613 ~ 626 [2003]
  • A ‘Strategy Tripod’ Perspective on Export Behaviors : Evidence from Domestic and Foreign Firms Based in an Emerging Economy
    Gao, G. Y. Journal of International Business Studies 41 (3) : 377 ~ 396 [2010]
  • A Study on the Chinese Market Entry Strategies of Korean Fashion Companies: The Case of E-Land
    김병구 국제경영리뷰 17 (4) : 189 ~ 220 [2013]
  • A Model of Advertising Standardization in Multinational Corporations
    Laroche, M. Journal of International Business Studies 32 (2) : 249 ~ 266 [2001]