연구동향 분석

온라인 게임의 고객 유형 별 이탈 요인

손정민(Jungmin Son) 조우용(Wooyong Jo) 최정혜(Jeonghye Choi) 2014년

논문상세정보
인용/피인용
' 온라인 게임의 고객 유형 별 이탈 요인' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • achievement
  • churnanalysis
  • customer defection
  • customerretention
  • learning
  • online game
  • playing
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,710 0

0.0%

' 온라인 게임의 고객 유형 별 이탈 요인' 의 참고문헌

  • 협업 필터링 기반 상품 추천에서의 평가 횟수와 성능
    이홍주 한국경영과학회지 31 (2) : 27 ~ 39 [2006]
  • 온라인 게임의 속성이 온라인 게이머들의 선호도에 미치는 영향에 대한 탐색적인 연구
    백승익 한국경영과학회지 29 (1) : 71 ~ 85 [2004]
  • 온라인 게임에서의 플로우와 플로우에 영향을 미치는 요인 및 재사용의도의 관계에 대한 장르별 비교
    이웅규 한국경영과학회지 30 (4) : 131 ~ 150 [2005]
  • 온라인 게임 충성도에 미치는 영향요인에 관한 연구
    류경문 백승익 조남재 한국경영과학회지 26 (2) : 85 ~ 96 [2001]
  • Using a Variety-seeking Model to Identify Substitute and Complementary Relationships Among Competing Products
    Lattin, J.M Journal of Marketing Research 22 (3) : 330 ~ 339 [1985]
  • The influence of loyalty programs and short-term promotions on customer retention
    Lewis, M. Journal of Marketing Research 41 (3) : 281 ~ 292 [2004]
  • The antecedents and consequences of customer satisfaction for firms
    Anderson, E, W. Sullivan, M.W. Marketing science 12 (2) : 125 ~ 143 [1993]
  • The Proteus Effect : Behavioral Modification via Transformations of Digital Self-representation
    Yee, N. Stanford University [2007]
  • The Incentive and Selection Roles of Sales Force Compensation Contracts
    Lo, D. Journal of Marketing Research 48 (4) : 781 ~ 798 [2011]
  • The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
    Chang, C. Journal of Interactive Marketing 25 (3) : 159 ~ 168 [2011]
  • The Effect of Banner Advertising on Internet Purchasing
    Manchanda, P Journal of Marketing Research 43 (1) : 98 ~ 108 [2006]
  • State Dependence and Alternative Explanations for Consumer Inertia
    Dubé, J. The RAND Journal of Economics 41 (3) : 417 ~ 445 [2010]
  • Service Quality
    Zeithaml, V.A. MSI Relevant Knowledge Series [2004]
  • Service Breakthroughs-Changing the Rules of the Game
    Heskett, J.L. The Free Press, NewYork [1990]
  • Satisfaction: A behavioral perspective on the consumer
    Oliver, R. McGraw-Hill, New York [1997]
  • Referral Programs and Customer Value
    Schmitt, P. Journal of Marketing 75 (1) : 46 ~ 59 [2011]
  • Perceived usefulness, perceived ease of use, and user acceptance of information technology
    Davis, F. D. MIS Quarterly 13 (3) : 319 ~ 340 [1989]
  • Online Gaming Addiction? Motives Predict Addictive Play Behavior in Massively Multiplayer Online Role-Playing Games
    Kuss, D. J. Cyberpsychology, Behavior, and Social Networking 15 (9) : 480 ~ 485 [2012]
  • On the Profitability of Long-life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
    Reinartz, W.J The Journal of Marketing 64 (4) : 17 ~ 35 [2000]
  • Motivations for Play in Online Games
    Yee, N. CyberPsychology and Behavior 9 (6) : 772 ~ 775 [2006]
  • Manage Your Human Sigma
    Fleming, J. H. Harvard Business Review 83 (7) : 106 ~ 114 [2005]
  • Manage Marketing by the Customer Equity Test
    Blattberg, R.C Harvard Business Review 74 (4) : 136 ~ 144 [1996]
  • Linking Organizational Learning and Customer Capital through an Ambidexterity Context : An Empirical Investigation in SMEs 1
    Cegarra-Navarro, J.G The International Journal of Human Resource Management 18 (10) : 1720 ~ 1735 [2007]
  • Keeping a Job : Network Hiring and Turnover in a Retail Bank
    Neckerman, K.M Research in the Sociology of Organizations 20 : 299 ~ 318 [2003]
  • Information Technology and Organizational Learning : A Review and Assessment of Research
    Robey, D. Accounting Management and Information Technologies 10 (2) : 125 ~ 155 [2000]
  • Globlal Entertainment and Media Outlook
    PWC [2013]
  • Exploring the Use of QPID : A Collaborative Study of B2B in the Automotive Industry
    Howard, M. Omega 35 (4) : 451 ~ 464 [2007]
  • Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial length : A Test of the Two-factor Model
    Rethans, A. J. Journal of Marketing Research 23 (1) : 50 ~ 61 [1986]
  • Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
    Crosby, L.A. Journal of Marketing Research 24 (4) : 404 ~ 411 [1987]
  • Disentangling Preferences and Learning in Brand Choice Models
    Shin, S. Marketing Science 31 (1) : 115 ~ 137 [2012]
  • Dimensions of Consumer Expertise
    Alba, J.W Journal of Consumer Research 13 (4) : 411 ~ 454 [1987]
  • Defection Detection : Measuring and Understanding the Predictive Accuracy of Customer Churn Models
    Neslin, S Journal of Marketing Research 43 (2) : 204 ~ 211 [2006]
  • Customer metrics and their impact on financial performance
    Gupta, S. Marketing Science 25 (6) : 718 ~ 739 [2006]
  • Customer acquisition promotions and customer asset value
    Lewis, M. Journal of Marketing Research 43 (2) : 195 ~ 203 [2006]
  • Counting Your Customers : Compounding Customer’s In-store Decisions, Interpurchase Time and Repurchasing Behavior
    Wu, C European Journal of Operational Research 127 (1) : 109 ~ 119 [2000]
  • Cost structure, customer profitability, and retention implications of self-service distribution channels:Evidence from customer behavior in an online banking channel
    Campbell, D Management Science 56 (1) : 4 ~ 24 [2010]
  • Consumer Learning, Switching Costs, and Heterogeneity : A Structural Examination
    Osborne, M. Quantitative Marketing and Economics 9 (1) : 25 ~ 70 [2011]
  • A Penny for Your Thoughts : Referral Reward Programs and Referral Likelihood
    Ryu, G. Journal of Marketing 71 (1) : 84 ~ 94 [2007]
  • A Member’s Lifetime Value
    Pritchard, J. O. Association Management 43 (6) : 35 ~ 39 [1991]
  • A Critical Review of Consumer Satisfaction
    Yi, Y. Review of Marketing 4 (1) : 68 ~ 123 [1990]
  • 2013 대한민국 게임백서요약본