연구동향 분석

경기상황에 따른 여성고정관념형 제품의 광고효과에 관한 연구

이민식(Min Sik Lee) 안대천(Dae Chun An) 2014년

논문상세정보
인용/피인용
' 경기상황에 따른 여성고정관념형 제품의 광고효과에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • gender-stereotypedproduct
  • genderofadmodels
  • lipstickeffect
  • regulatory fit effect
  • typesofadmessage
  • 광고모델성별
  • 광고태도
  • 구매의도
  • 립스틱효과
  • 여성고정관념형제품
  • 조절 적합성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,819 0

0.0%

' 경기상황에 따른 여성고정관념형 제품의 광고효과에 관한 연구' 의 참고문헌

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