연구동향 분석

유명인 모델과 광고제품 부합도가 소비자태도에 미치는 효과

진용주(Young Ju Jin) 유재웅(Jae Woong Yoo) 2014년

논문상세정보
인용/피인용
' 유명인 모델과 광고제품 부합도가 소비자태도에 미치는 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • attitudetowardadvertisement
  • attitudetowardbrand
  • celebrity
  • credibilityofcelebrity
  • purchase intention
  • 광고태도
  • 모델과제품부합
  • 브랜드 태도
  • 유명인
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,929 0

0.0%

' 유명인 모델과 광고제품 부합도가 소비자태도에 미치는 효과' 의 참고문헌

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