연구동향 분석

정신적 시뮬레이션, 상황 조절 초점 및 시점 분할 시간분리 프레이밍이 구매의도에 미치는 영향

김승현(Seung Hyun Kim) 전홍식(Hong Sik J. Cheon) 2014년

논문상세정보
인용/피인용
' 정신적 시뮬레이션, 상황 조절 초점 및 시점 분할 시간분리 프레이밍이 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • construal level
  • mentalsimulation
  • pad
  • temporalreframing
  • 시간분리프레이밍
  • 정신적 시뮬레이션
  • 조절초점
  • 해석 수준 이론
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
491 0

0.0%

' 정신적 시뮬레이션, 상황 조절 초점 및 시점 분할 시간분리 프레이밍이 구매의도에 미치는 영향' 의 참고문헌

  • 희소성메시지에 대한 가격정보 프레이밍 및 준거가격 수준이 구매의도에 미치는 영향
    곽미진 광고연구 82 (82) : 7 ~ 31 [2009]
  • 평가모드가 할인율 결정에 미치는 영향
    이진용 한국소비자학회 학술대회 : 24 ~ 26 [2011]
  • 특성불안과 시간거리 지각이 대안의 선호도에 미치는 영향: 해석수준이론에 근거하여
    김경욱 한국심리학회지:일반 29 (4) : 659 ~ 678 [2010]
  • 심적 시뮬레이션이 선(先)포인트 프로그램에 대한 태도 및 이용의도에 미치는 영향: 제품유형의 조절효과를 중심으로
    김소현 기업경영연구 19 (3) : 1 ~ 23 [2012]
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