연구동향 분석

시각적 은유 이미지의 정보적 속성(구체적 속성/추상적 속성)에 대한 탐색적 연구

박진우(Jin Woo Park) 이종민(Chong Min Lee) 2014년

논문상세정보
인용/피인용
' 시각적 은유 이미지의 정보적 속성(구체적 속성/추상적 속성)에 대한 탐색적 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 사회학
  • abstractattribute
  • concreteattribute
  • visualmetaphor
  • visualscenarios
  • 구체적속성
  • 시각적 은유
  • 시각적시나리오
  • 추상적속성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,077 0

0.0%

' 시각적 은유 이미지의 정보적 속성(구체적 속성/추상적 속성)에 대한 탐색적 연구' 의 참고문헌

  • 인쇄광고에서 시각적 은유가 광고효과에 미치는 영향에 관한 연구: 제품유형과 소비자 관여도를 중심으로
    이화연 마케팅관리연구 17 (1) : 1 ~ 25 [2012]
  • 언어적 메시지가 시각적 은유의 광고 효과에 미치는 영향: 유추와 직접적 유사의 차이를 중심으로
    권익현 마케팅연구 26 (4) : 107 ~ 124 [2011]
  • 광고표현 수사법에 따른 이해와 선호 효과: 브랜드 인지도와 의미고정의 영향을 중심으로
    양웅 광고학연구 18 (4) : 153 ~ 184 [2007]
  • Visual imaging ability as a mediator of advertising response
    Rossiter, J. R Advances in consumer research 5 (1) : 621 ~ 629 [1978]
  • Visual attention to advertising : The impact of motivation and repetition
    Pieters, R Advances in consumer research 23 : 242 ~ 248 [1996]
  • Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising
    McQuarrie, E. F. Journal of consumer research 29 (4) : 579 ~ 587 [2003]
  • Thinking into it : Consumer interpretation of complex advertising images
    Phillips, B. J Journal of Advertising 26 (2) : 77 ~ 87 [1997]
  • The structural effects of metaphor-elicited cognitive and affective elaboration levels on attitude toward the ad
    Kim, J. Journal of Advertising 41 (2) : 77 ~ 96 [2012]
  • The impact of verbal anchoring on consumer response to image ads
    Phillips, B. J Journal of Advertising 29 (1) : 15 ~ 24 [2000]
  • The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement
    Mitchell, A. A Journal of Consumer Research 13 (1) : 12 ~ 24 [1986]
  • The Brand communication effects of using a headline to prompt the key benefit in Ads with pictorial metaphors
    Bergkvist, L Journal of Advertising 41 (2) : 67 ~ 76 [2012]
  • Précis of relevance : Communication and cognition
    Sperber, D Behavioral and brain sciences 10 (04) : 697 ~ 710 [1987]
  • Picture-based persuasion processes and the moderating role of involvement
    Miniard, P. W Journal of Consumer Research 8 (1) : 92 ~ 107 [1991]
  • On resonance : A critical pluralistic inquiry into advertising rhetoric
    McQuarrie, E. F. Journal of Consumer Research 19 (2) : 180 ~ 197 [1992]
  • Memory for the visual and verbal components of print advertising
    Childers, T. L Psychology & Marketing 3 : 137 ~ 150 [1986]
  • Indirect persuasion in advertising : How consumers process metaphors presented in pictures and words
    McQuarrie, E. F. Journal of Advertising 34 (2) : 7 ~ 20 [2005]
  • Images in advertising : The need for a theory of visual rhetoric
    Scott, L. M Journal of consumer research 21 (3) : 252 ~ 273 [1994]
  • IBM is a tuning fork : Degrees of freedom in the interpretation of pictorial metaphors
    Forcevill, C Poetics 23 (3) : 189 ~ 218 [1995]
  • Figures of rhetoric in advertising language
    McQuarrie, E. F. Journal of consumer research 22 (4) : 424 ~ 438 [1996]
  • Feature interaction in consumer judgements of verbal versus pictorial presentations
    Holbrook, M. B Journal of consumer research 8 (1) : 103 ~ 113 [1981]
  • Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes
    Babin, L. A Journal of Advertising 26 (3) : 33 ~ 44 [1997]
  • Consumer responses to tropes in print advertising
    Toncar, M Journal of Advertising 30 (1) : 55 ~ 65 [2001]
  • Consumer processing of advertising
    Thorson, E Current issues and research in advertising 12 (1) : 197 ~ 230 [1989]
  • Conditions for a picture-superiority effect on consumer memory
    Childers, T. L Journal of Consumer Research 11 (2) : 643 ~ 654 [1984]
  • Combinatory and separative effects of rhetorical figures on consumers’ effort and focus in ad processing
    Mothersbaugh, D. L Journal of consumer research 28 (4) : 589 ~ 602 [2002]
  • Beyond visual metaphor: a new typology of visual rhetoric in advertising
    Phillips, B. J Marketing Theory 4 (1-2) : 113 ~ 136 [2004]
  • Articulating a new framework for visual metaphors in advertising
    Gkiouzepas, L Journal of Advertising 40 (1) : 103 ~ 120 [2011]
  • Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
    Mitchell, A. A Journal of Marketing Research 18 (3) : 318 ~ 332 [1981]