연구동향 분석

소통과 공유 개념에 기반한 기업의 게임 효용성 고찰 연구

이혜림 정의준 2014년

논문상세정보
인용/피인용
' 소통과 공유 개념에 기반한 기업의 게임 효용성 고찰 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • advergames
  • corporategames
  • gameapplication
  • gamification
  • serious games
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 소통과 공유 개념에 기반한 기업의 게임 효용성 고찰 연구' 의 참고문헌

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    한광현 Asia Pacific Journal of Information Syste 16 (2) : 123 ~ 141 [2006]
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    이혜림 영상문화 23 (23) : 409 ~ 459 [2013]
  • 기능성 게임의 유형별 범주화와 개념 설정에 대한 연구-목적성 및 적용 이론을 중심으로
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  • 게이미피케이션에 기반한 게임 3.0 시대의변화 양상에 관한 연구- 게이미피케이션의 개념과 메커니즘을 중심으로
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  • 게이미피케이션 사례분석을 통한 효과적 개발방향 연구- 게임 메커닉과 다이내믹 개념을 중심으로
    이혜림 한국컴퓨터게임학회논문지 27 (1) : 141 ~ 151 [2014]
  • Your mission: stop disease and save the orld
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    J.P. Gee Palgrave MacMillan [2003]
  • Value-based Adoption of Mobile Internet: An empirical investigation
    H.W. Kim Decision Support Syste 43 (1) : 111 ~ 126 [2007]
  • Understanding Webbased learning continuance intention: The role of subjective task value
    C. Chiu Information & Management 45 (3) : 194 ~ 201 [2008]
  • Understanding International Web site Usage; A Cross-National Study of German, Brazilian, and Taiwanese Online Consumers
    N. Singh International Marketing Review 23 : 83 ~ 97 [2006]
  • Toward an understanding of the behavioral intention to use a Web site
    J.C.C. Lin International Journal of Information Management 20 : 197 ~ 208 [2000]
  • Toward a Framework of Product Placement: Theoretical Propositions
    A. Russell, Cristel Advances in Consumer Research 25 : 357 ~ 362 [1998]
  • The health of the world is at stake and you're the only one that can save us
  • The Science Behind Foldit
  • The Limited Capacity Model of Mediated Message Processing
    Lang, Annie Journal of Communication 50 (1) : 46 ~ 70 [2000]
  • The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
    R. Terlutter Journal of Advertising 42 (2) : 95 ~ 112 [2013]
  • The Effects of Interactive Brand Placements in Online Games on Children’s Cognitive, Affective, and Conative Brand Responses
    V. Reijmersdal Computers in Human Behavior 26 (6) : 1787 ~ 1794 [2010]
  • The Effectiveness of Casual Advergames on Adolescents’ Brand Attitudes
    I. Redondo European Journal of Marketing 46 : 1671 ~ 1688 [2012]
  • The Effect of Playing an advergame on Young children’s Perceptions, prefernces, and Requests
    V. Mallinckrodt Journal of Advertising 36 (2) : 87 ~ 100 [2013]
  • The Activation Plan of Gamification for government and public sector : 12 ~
  • Surprise Goal
  • Sharism: The more you share, the more you receive
  • Serious games: Games that educate, train, and inform
    D. Michael Course Technology, USA [2006]
  • Serious Games – An Overview
    T. Susi [2007]
  • Serious Games and Social Change. Why They (Should) Work
    C. Klimmt Routledge [2009]
  • Rabobank: How a Dutch Bank Wins With Gamification
  • Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
    F. Davis MIS Quarterly 13 (3) : 318 ~ 339 [1989]
  • Magnum Pleasure Hunt: (Adver)games and Narrative
  • Leading National Advertisers’ Uses of Advergames
    M.R. Lee Journal of Current Issues and Research in Advertising 30 (2) : 1 ~ 13 [2008]
  • In-Game Advertising and Advergames: A Review of the Past Decade’s Research
    S.M. Youn Routledge [2012]
  • IDATE, Serious Games: Advergaming, edugaming, training and morem
    J. Alvarez [2008]
  • Hilton: Ultimate Team Play
  • Harnessing the power of video games for learning, Summit on educational game
  • Hana Bank
  • Grand Theft Oreo’: The Constitutionality of Advergame Regulation
    S. Grossman Yale Law Journal 115 (1) : 227 ~ 236 [2005]
  • Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames
    S. Peters Journal of Advertising 42 (2) : 113 ~ 130 [2013]
  • Gartner says by 2015, More than 50 percent of organizations that manage innovation processes will gamify those processes.(2011)
  • Gamification: Toward a Definition
    S. Deterding CHI 2011 Gamification Workshop Proceedings [2011]
  • Gamification 101:An Introduction to the Use of Game Dynamicsto Influence Behavior
  • Factors Influencing On-line Game Usage in Korea, China and Japan : An Extended TAM with flow experience
    C.M. Chang Sungkyunkwan University [2004]
  • Excitation Transfer from Physical Exercise to Subsequent Aggressive Behavior
    Zillmann, Dolf Journal of Experimental Social Psychology 8 (3) : 247 ~ 259 [1972]
  • Entertainment Matters! The Relationship between Challenge and Persuasiveness of an Advergame for Children
    Waiguny, K.J. Journal of Marketing Communications 18 (1) : 69 ~ 89 [2012]
  • Developing Serious Games, Game Development Series
    B. Bergeron Charles River Media [2006]
  • Classifying Serious Games: the G/P/S model
    D. Djaouti [2011]
  • Casual Games Discussion
    J. Kuittinen Proceedings of the 2007 Conference on Future Play, New York: Association for Computing Machinery : 105 ~ 112 [2007]
  • Aptitude, Learning, and Instruction Volume 3: Conative and Affective Process Analyses
    T. Malone [1987]
  • Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy
    Kretchmer, B. Susan Journal of Promotion Management 10 (1) : 37 ~ 54 [2004]