연구동향 분석

환경캠페인 광고 표현 연구 - 지구온난화 캠페인 광고 제작을 중심으로 -

김효진 ( Hyo Jin Kim ) 서인숙 ( Ihn Sook Seo ) 2014년

논문상세정보
인용/피인용
' 환경캠페인 광고 표현 연구 - 지구온난화 캠페인 광고 제작을 중심으로 -' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • advertisingexpression
  • environmentcampaign
  • global warming
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 환경캠페인 광고 표현 연구 - 지구온난화 캠페인 광고 제작을 중심으로 -' 의 참고문헌

  • 옥외광고의 표현 유형, 독창성과 심미성이 호감도와 신뢰성에 미치는 영향 - 공익광고를 중심으로 -
    김효진 한국디자인포럼 (42) : 353 ~ 365 [2014]
  • http://www.naver.com
  • The role of the Priest in Overcoming Environmental Problems
    Jo, Jae-Ik Catholic University of Daegu, Graduate School [2013]
  • The present and future of the advertising industry in Korea
    Korea Broadcasting Advertising Corporation Korea Broadcasting Advertising Corporation Publishing business team [2007]
  • The effect of Message Framing and appeal type, perceived risk, and self searchable on warning public advertisement effect of global warming
    Kim, Jung-Hyun Advertisement research 81 [2008]
  • The effect of Message Framing and appeal type on advertising effect
    Lee, Ju-Young Kyungpook National University, Graduate School [2011]
  • Green Marketing
    Park, Jae-Gi Jipmundang [2006]
  • A study on the property of nature conservation campaign advertising and educational meaning
    Park, Sung-Hee Pukyong National University, Graduate School of Education [2009]
  • A study on the effect of public advertisement message appeal type on advertising attitude depends on consumer's behavior
    Kim, Yun-Ji Hongik University, Graduate School [2010]
  • A study on the differences of the effects of TV public advertisements
    Park, Gi-Yeon Yonsei University Graduate School of Media Relations [2002]
  • A study on the Effect of Advertising Appeal Type of Communications
    Gang, Pil-Geun Dong-A University, Graduate School [1995]
  • A study on communication Effects of Humor in Advertising
    Kim, Won-Tae Information design learning research 117 [2011]
  • A Study on Integrated Approach to Environmental Art Education
    Kim, Han-Na Kookmin University, Graduate School of Education [2010]