연구동향 분석

소비 목표와 조절 프레임이 상품 메시지 태도에 미치는 영향

강민정( Min Jeong Kang ) 박기완( Ki Wan Park) 2014년

논문상세정보
인용/피인용
' 소비 목표와 조절 프레임이 상품 메시지 태도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • consumptiongoals
  • hedonicgoal
  • preventionframe
  • processing fluency
  • promotionframe
  • regulatory fit effect
  • regulatoryframes
  • thinking style
  • utilitariangoal
  • 경험적사고방식
  • 소비목표
  • 실용적목표
  • 예방프레임
  • 이성적사고방식
  • 정보처리의유창성
  • 조절적합성효과
  • 조절프레임
  • 촉진프레임
  • 쾌락적목표
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,303 1

0.0%

' 소비 목표와 조절 프레임이 상품 메시지 태도에 미치는 영향' 의 참고문헌

  • 조절적 적합성과 과도한 적합성이 소비자의 선택 연기에 미치는 영향
    김정원 박세훈 소비자학연구 20 (1) : 151 ~ 175 [2009]
  • 조절적 동기가 시간적 분리 프레이밍 효과에 미치는 영향
    나준희 경영학연구 35 (5) : 1283 ~ 1307 [2006]
  • 정치광고의 메시지 프레이밍에 대한 민감성:조절초점의 적합성 관점에서
    김귀곤 전승우 차태훈 광고학연구 20 (1) : 83 ~ 99 [2009]
  • 소비자의 조절적 동기와 광고의 제시유형이 제품태도에 미치는 영향
    나준희 광고학연구 16 (2) : 263 ~ 283 [2005]
  • 소비자의 구매의사결정에 있어 제품별 사고유형과 소비행동에 대한 연구
    최낙환 감성과학 14 (2) : 279 ~ 292 [2011]
  • 소비목적과 광고유형이 규제적합성 및 제품평가에 미치는 영향
    최낙환 감성과학 15 (1) : 73 ~ 86 [2012]
  • 구매시기와 사용시기간의 시간적 간격이 구매의도에 미치는 효과:구매동기와 가격할인요소의 조절적 영향
    하영원 마케팅연구 22 (4) : 141 ~ 155 [2007]
  • “Think” Versus “Feel” Framing Effects in Persuasion
    Mayer, Nicole D. Personality and Social Psychology Bulletin 36 (4) : 443 ~ 454 [2010]
  • When Regulatory Fit Does Not ‘Feel Right’ : The Inhibiting Effect of Contex tually Dominant Strategies
    Mourali, Mehdi Advances in Consumer Research 35 : 787 ~ [2008]
  • Value from Regulatory Construal Fit : The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
    Lee, Angela Y. Journal of Consumer Research 36 (5) : 735 ~ 747 [2010]
  • Transfer of Value from Fit
    Higgins, E. Tory Journal of Personality and Social Psychology 84 (6) : 1140 ~ 1153 [2003]
  • Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
    Mogilner, Cassie Journal of Consumer Research 34 (5) : 670 ~ 681 [2008]
  • The experiential aspects of consumption: consumer fantasies, feelings, and fun
    Holbrook, Morris B Journal of Consumer Research 9 : 132 ~ 140 [1982]
  • The Routines of Decision Making
    Hogarth, Robiin Lawrence Erlbaum Associates : 67 ~ 82 [2005]
  • The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion
    Fabrigar, Leandre R Personality and Social Psychology Bulletin 25 (3) : 363 ~ 381 [1999]
  • The Role of Regulatory Focus in Preference Construction
    Wang, Jing Journal of Marketing Research 43 (1) : 28 ~ 38 [2006]
  • The Psychology of Evaluation: Affective Processes in Cognition and Emotion : 189 ~ 217
  • The Influence of message framing and issue involvement
    Maheswaran, Durairaj Journal of Marketing Research 27 (3) : 361 ~ 367 [1990]
  • The Impact of Online Product Review Characteristics on Consumer Preferences
    Hoffman, Donna L. Advances in Consumer Research 31 : 530 ~ 531 [2004]
  • The Impact of Consumption Goals on Flat-Rate Choice: Can “Hedonizing” a Service Increase Customers’ Propensity to Choose a Flat Rate?
    Uhrich, Fabian Journal of Service Research 16 (2) : 216 ~ 230 [2012]
  • The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition
    Novak, Thomas P. Journal of Consumer Research 36 (1) : 56 ~ 72 [2009]
  • The Effects of Message Quality and Congruency on Perceptions of Tailored Health Communications
    Updegraff, John A Journal of Experimental Social Psychology 43 (2) : 249 ~ 257 [2007]
  • The Effects of Managerial Regulatory Fit Priming on Reaction to Explanation
    Li, Andrew Organizational Behavior and Human Decision Processes 115 (2) : 268 ~ 282 [2011]
  • The Effects of Advertising Appeal on Perceptions of Product Quality
    DeBono, Kenneth G Personality and Social Psychology Bulletin 17 (2) : 194 ~ 200 [1991]
  • The Effect of Product Type on Value Linkage in the Means-End Chain:Implications for Theory and Method
    Mort, Gillian S Journal of Consumer Behaviour 3 (3) : 221 ~ 234 [2004]
  • The Effect of Message Framing On Breast Self-Examination Attitudes, Intentions, and Behavior
    Meyerowitz, Beth E. Journal of Personality and Social Psychology 52 : 500 ~ 510 [1987]
  • The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
    Lee, Angela Y. Journal of Marketing Research 41 (2) : 151 ~ 165 [2004]
  • Stereotypes as Energy-Saving Devices : A Peek inside the Cognitive Toolbox
    Macrae, C. Neil Journal of Personality and Social Psychology 66 (1) : 37 ~ 47 [1994]
  • Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information
    Adaval, Rashmi Journal of Consumer Research 28 : 1 ~ 17 [2001]
  • Social Psychology: Handbook of Basic Principles
    Schwarz, Norbert Guilford : 385 ~ 407 [2007]
  • Self-Schema Matching and Attitude Change : Situational and Dispositional Determinants of Message Elaboration
    Wheeler, S. Christian Journal of Consumer Research 31 (4) : 787 ~ 797 [2005]
  • Regulatory Focus and Strategic Inclinations : Promotion and Prevention in Decision-Making
    Crowe, Ellen Organizational Behavioral and Human Decision Processes 69 (2) : 117 ~ 132 [1997]
  • Regulatory Fit in Negotiation: Effects of “Prevention-Buyer” and “Promotion-Seller” Fit
    Appelt, Kirstin C. Social Cognition 27 (3) : 365 ~ 384 [2009]
  • Regulatory Fit and Persuasion: Transfer from “Feeling Right
    Cesario, Joseph Journal of Personality and Social Psychology 86 (3) : 388 ~ 404 [2004]
  • Regulatory Fit and Persuasion : Basic Principles and Remaining Questions
    Cesario, Joseph Social and Personality Psychology Compass 2 (1) : 444 ~ 463 [2008]
  • Reconsidering Baron and Kenny : Myths and Truths about Mediation Analysis
    Zhao, Xinshu Journal of Consumer Research 37 (2) : 197 ~ 206 [2010]
  • Promotion and Prevention: Regulatory Focus as a Motivational Principle
    Higgins, E. Tory Advances in Experimental Social Psychology 30 : 1 ~ 46 [1998]
  • Preattentive Mere Exposure Effects
    Janiszewski, Chris Journal of Consumer Research 20 (3) : 376 ~ 392 [1993]
  • PROCESS: A Versatile Computational Tool for Observed Variable Mediation, Moderation, and Conditional Process Modeling [White Paper]
  • On the Relationship between Autobiographical Memory and Perceptual Learning
    Jacoby, Larry L. Journal of Experimental Psychology: General 110 : 306 ~ 340 [1981]
  • Negotiating with Yourself and Losing:Understanding and Managing Competing Internal Preferences
    Bazerman, Max. H. Academy of Management Review 23 (2) : 225 ~ 241 [1998]
  • Motivation by Positive or Negative Role Models : Regulatory Focus Determines Who Will Best Inspire Us
    Lockwood, Penelope Journal of Personality and Social Psychology 83 (4) : 854 ~ 864 [2002]
  • Moral Value Transfer from Regulatory Ft: What Feels Right Is Right and What Feels Wrong is Wrong
    Camacho, Christopher J. Journal of Personality and Social Psychology 84 (3) : 498 ~ 510 [2003]
  • Metacognitive experiences in consumer judgment and decision making
    Schwarz, Norbert Journal of Consumer Psychology 14 (4) : 332 ~ 348 [2004]
  • Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes
    Batra, Rajeev Marketing Letters 2 : 159 ~ 170 [1991]
  • Means-Ends Chains as Goal Hierarchies
    Gutman, Jonathan Psychology and Marketing 14 (6) : 545 ~ 560 [1997]
  • Making a Good Decision: Value from Fit
    Higgins, E. Tory American Psychologist 55 (11) : 1217 ~ 1233 [2000]
  • Locomotion, Assessment, and Regulatory Fit: Value Transfer from “How” To “What”
    Avnet, Tamar Journal of Experimental Social Psychology 39 (5) : 525 ~ 530 [2003]
  • Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
    Okada, Erica M. Journal of Marketing Research 42 : 43 ~ 53 [2005]
  • Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses
    Petty, Richard E. Journal of Personality and Social Psychology 37 (10) : 1915 ~ 1926 [1979]
  • Integration of the Cognitive and the Psychodynamic Unconscious
    Epstein, Seymour American Psychologist 49 (8) : 709 ~ 724 [1994]
  • Inside Consumption: Frontiers of Research on Consumer Motives
    Khan, Uzma Routeledge : 144 ~ 165 [2004]
  • Individual Differences in Intuitive-Experiential and Analytical-Rational Thinking Styles
    Epstein, Seymour Journal of Personality and Social Psychology 71 (2) : 390 ~ 405 [1996]
  • Incidental Experiences of Regulatory Fit and the Processing of Persuasive Appeals
    Koenig, Anne M. Personality and Social Psychology Bulletin 35 (10) : 1342 ~ 1355 [2009]
  • Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
    Pham, Michel Tuan Journal of Consumer Research 30 (4) : 503 ~ 518 [2004]
  • ISeek Pleasures and"We"Avoid Pains : The Role of Self‐Regulatory Goals in Information Processing and Persuasion
    Aaker, Jennifer L. Journal of Consumer Research 28 (1) : 33 ~ 49 [2001]
  • How Self-Regulation Creates Distinct Values : The Case of Promotion and Prevention Decision Making
    Higgins, E. Tory Journal of Consumer Psychology 12 (3) : 177 ~ 191 [2002]
  • How Regulatory Fit Affects Value in Consumer Choices and Opinions
    Avnet, Tamar Journal of Marketing Research 43 (1) : 1 ~ 10 [2006]
  • Heuristics and Biases: The Psychology of Intuitive Judgment
    Kahneman, Daniel Cambridge University Press : 49 ~ 81 [2002]
  • Hedonic Consumption: Earning Concepts, Methods and Propositions
    Hirschman, Elizabeth C. Journal of Marketing 46 (Summer) : 92 ~ 101 [1982]
  • Heart and Mind in Conflict: Interplay of Affect and Cognition in Consumer Decision Making
    Shiv, Baba Journal of Consumer Research 26 : 278 ~ 282 [1999]
  • Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2
    Schwarz, Norbert Guilford Press : 527 ~ 561 [1990]
  • Goal-Attribute Compatibility in Consumer Choice
    Chernev, Alexander Journal of Consumer Psychology 14 (1) : 141 ~ 150 [2004]
  • Framing of Information on the Use of Public Finances, Regulatory Fit of Recipients and Tax Compliance
    Holler, Marianne Journal of Economic Psychology 29 (4) : 597 ~ 611 [2008]
  • Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
    Chitturi, Ravindra Journal of Marketing Research 44 : 702 ~ 714 [2007]
  • Foreign Branding and Its Effect on Product Perceptions and Attitudes
    Leclerc, France Journal of Marketing Research 31 : 263 ~ 270 [1994]
  • Exploring the Nature of Linkages between Consequences and Values
    Gutman, Jonathan Journal of Business Research 22 (2) : 143 ~ 148 [1991]
  • Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur
    Meyers-Levy, Joan Journal of Consumer Psychology 14 (1&2) : 159 ~ 167 [2004]
  • Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
    Lee, Angela Y. Journal of Marketing Research 39 (4) : 440 ~ 454 [2002]
  • Dual-process Theories in Social Psychology
    Petty, Richard E. Guilford : 41 ~ 72 [1999]
  • Dual-Pocess Theories in Social Psychology
    Chen, Serena Guilford : 73 ~ 96 [1999]
  • Donations to Charity as Purchase Incentives : How Well They Work May Depend on What You Are Trying to Sell
    Strahilevitz, Michal Journal of Consumer Research 24 (4) : 434 ~ 446 [1998]
  • Delight by Design : The Role of Hedonic Versus Utilitarian Benefits
    Chitturi, Ravindra Journal of Marketing 72 (3) : 48 ~ 63 [2008]
  • Contingent Weighting in Judgment and Choice
    Tversky, Amos Psychological Review 95 (3) : 371 ~ 384 [1988]
  • Consumers’ Processing of Persuasive Advertisements : An Integraive Framework of Persuasion Theories
    Meyers-Levy, Joan Journal of Marketing 63 (4) : 45 ~ 60 [1999]
  • Consumer Choice Between Hedonic and Utilitarian Goods
    Dhar, Ravi Journal of Marketing Research 37 : 60 ~ 71 [2000]
  • Choice under Conflict:The Dynamics of Deferred Decision
    Tversky, Amos Psychological Science 3 : 358 ~ 361 [1992]
  • Choice Based on Goals
    Osselaer, Stijn M. J. Marketing Letters 16 (3/4) : 335 ~ 346 [2005]
  • Bringing the Frame into Focus : The Influence of Regulatory Fit on Processing Fluency and Persuasion
    Lee, Angela Y. Journal of Personality and Social Psychology 86 (2) : 205 ~ 218 [2004]
  • Beyond Pleasure and Pain
    Higgins, E. Tory American Psychologist 52 (12) : 1280 ~ 1300 [1997]
  • Between Two Brands: A Goal Fluency Account of Brand Evaluation
    Labroo, Aparna Journal of Marketing Research 43 : 374 ~ 385 [2006]
  • Attention and Weight in Person Perception : The Impact of Negative and Extreme Behavior
    Fiske, Susan T. Journal of Personality and Social Psychology 38 (6) : 889 ~ 906 [1980]
  • Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
    Mano, Haim Journal of Consumer Research 20 : 451 ~ 466 [1993]
  • A Means-End Chain Model Based on Consumer Categorization Processes
    Gutman, Jonathan Journal of Marketing 46 (2) : 60 ~ 72 [1982]