연구동향 분석

대형유통업체에 대한 판매촉진비 지원의 선행요인과 결과

이호택( Ho Taek Yi ) 지성구 ( Seong Goo Ji ) 이한근 ( Han Geun Lee ) 2014년

논문상세정보
인용/피인용
' 대형유통업체에 대한 판매촉진비 지원의 선행요인과 결과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • customerperformance
  • dependency
  • financial performance
  • manufacturerallowances
  • power-dependencerelations
  • resource-based view
  • 고객성과
  • 의존성
  • 자원기반관점
  • 재무성과
  • 판매촉진비지원
  • 힘-의존관점
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,122 1

0.1%

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