연구동향 분석

듀얼모델과 광고메시지의 조절초점에 따른 일치성이 광고태도에 미치는 영향

박승배( Seung Bae Park ) 성정연( Jung Yeon Sung) 2014년

논문상세정보
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' 듀얼모델과 광고메시지의 조절초점에 따른 일치성이 광고태도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • attitudetowardadvertisement
  • dual model
  • regulatory focus theory
  • 광고태도
  • 듀얼모델
  • 조절초점
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 듀얼모델과 광고메시지의 조절초점에 따른 일치성이 광고태도에 미치는 영향' 의 참고문헌

  • 피팅 모델의 신체적 매력성 효과: 심리적 거리감과 동일시의 이중구조를 중심으로
    이미아 소비자학연구 22 (3) : 57 ~ 82 [2011]
  • 유명인 모델의 속성과 메시지 조절초점 간의 적합성이 광고태도에 미치는 영향
    김경림 박민정 오혜진 윤현정 최형은 허종호 광고학연구 24 (1) : 183 ~ 202 [2013]
  • 유명인 광고모델속성이 광고태도와 상표태도에 미치는 영향
    이호배 정이규 광고학연구 8 (2) : 167 ~ 181 [1997]
  • 유명인 광고모델과 일반인 광고모델의 광고효과
    이호배 전달영 광고연구 30 : 151 ~ 178 [1996]
  • 업종별 광고계 진단
  • 듀얼광고모델에서 조절초점의 일치성이 광고효과에 미치는 영향 : 모델과 메시지 간의 일치성을 중심으로
    박승배 서비스마케팅학회 추계학술대회 [2012]
  • 광고보증인의 유형과 성이 태도변용에 미치는 효과: 정보원의 공신력 및 제품관여도를 중심으로
    조전근 한국광고홍보학보 10 (1) : 165 ~ 194 [2008]
  • 광고모델효과의 출처 및 원인 분석
    김은주 광고학연구 20 (4) : 75 ~ 87 [2009]
  • 광고모델의 수와 광고제시형태가 소비자 태도에 미치는 영향
    김경민 마케팅관리연구 14 (4) : 71 ~ 90 [2009]
  • 광고모델의 설득 효과: 모델의 수와 인종에 관한 사회적 추론을 중심으로
    김재휘 한국심리학회지: 소비자·광고 9 (3) : 333 ~ 354 [2008]
  • Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
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  • Value from Regulatory Fit
    Higgins, E. Tory Current Directions in Psychological Science 14 : 209 ~ 213 [2005]
  • Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concretenes
    Lee, Angela Y. Journal of Consumer Research 36 : 735 ~ 747 [2010]
  • Two-Sided Versus One-Sided Celebrity Endorsements : The Impact on Advertising Effectiveness and Credibility
    Kamins, Michael A. Journal of Advertising 18 (2) : 4 ~ 10 [1989]
  • The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brand
    Goldsmith, Ronald E. Journal of Advertising 29 (3) : 43 ~ 54 [2000]
  • The Role of Regulatory Focus in Preference Construction
    Wang, Jing Journal of Marketing Research 43 : 28 ~ 38 [2006]
  • The Measurement and Dimensionality of Brand Associations
    Low, George S Journal of Product & Brand Management 9 (6) : 350 ~ 368 [2000]
  • The Influence of Advertising on Consumer Brand Preference
    Ayanwale, Adeolu B. Journal of Social Science 10 (1) : 9 ~ 16 [2005]
  • The Impact of Celebrity-product Incongruence on the Effectiveness of Product Endorsement
    Lee. Jung-Gyo Journal of Advertising Research 48 (3) : 433 ~ 449 [2008]
  • The Effect of Multiple Product Endorsements by Celebrities on Consumer Attitudes and Intentions
    Tripp, Carolyn Journal of Consumer Research 20 : 535 ~ 547 [1994]
  • The Economic Worth of Celebrity Endorsers : An Event Study Analysis
    Agrawal, Jagdish Journal of Marketing 59 : 56 ~ 62 [1995]
  • The Dual Credibility Model : The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
    Lafferty, Barbara A. Journal of Marketing Theory and Practice 10 (3) : 1 ~ 12 [2002]
  • Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing
    Rothman, Alexander J. Psychological Bulletin 121 : 3 ~ 19 [1997]
  • Selecting Celebrity Endorsers : The Practitioner's Perspective
    Erdogan, B. Zafer Journal of Advertising Research 41 (3) : 39 ~ 48 [2001]
  • Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
    Pham, Michel Tuan Journal of Consumer Research 37 : 626 ~ 640 [2010]
  • Regulatory Fit and Persuasion: Basic Principles and Remaining Questions
    Cesario, Joseph, E. Social and Personality Psychology Compass 2 : 444 ~ 463 [2008]
  • Promotion and Prevention Choices between Stability and Change
    Liberman, Nira Journal of Personality and Social Psychology 77 (6) : 1135 ~ 1145 [1999]
  • On Explaining and Predicting the Effectiveness of Celebrity Endorsers
    Mowen, John C. Advances in Consumer Research 8 : 437 ~ 441 [1981]
  • Matching Products with Endorsers: Attractiveness versus Expertise
    Till, Brian D. Journal of Consumer Marketing 15 (6) : 576 ~ 586 [1998]
  • It Is a Match : The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
    Choi, Sejung M Psychology and Marketing 29 (9) : 639 ~ 650 [2011]
  • Introduction to Advertising and Promotion Management
    Belch, George E Richard D. Irwin Inc [1990]
  • I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing of Persuasion
    Aaker, Jennifer Journal of Consumer Research 28 : 33 ~ 49 [2001]
  • How Self-Regulation Creates Distinct Values : The Case of Promotion and Prevention Decision Making
    Higgins, E. Tory Journal of Consumer Psychology 12 (3) : 177 ~ 191 [2002]
  • Factors Predicting the Effectiveness of Celebrity Endorsement Advertisements
    Silvera, David H European Journal of Marketing 38 (11/12) : 1509 ~ 1528 [2004]
  • Exploring the Effects of Single vs. Multiple Products and Multiple Celebrity Endorsements
    Um, Nam-Hyun Journal of Management and Social Sciences 4 (2) : 104 ~ 114 [2008]
  • Enjoying Goal Directed Action : The Role of Regulatory Fit
    Freitas, Antonio L. Psychological Science 13 (1) : 1 ~ 6 [2002]
  • Effectiveness of Celebrity Endorsers
    Atkin, Charles Journal of Advertising Research 23 (1) : 57 ~ 62 [1983]
  • Effect of Single Celebrity and Multiple Celebrity Endorsement on Low Involvement and High Involvement Product Advertisements
    Saleem, Ms. Farida European Journal of Social Sciences 5 (3) : 132 ~ [2007]
  • Counterfactual Thinking and Regulatory Fit
    Markman, Keith D Judgment and Decision Making 1 (2) : 98 ~ 107 [2006]
  • Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness
    Ohanian, Roobina Journal of Advertising 19 (3) : 39 ~ 52 [1990]
  • Comparative Advertising Effectiveness : The Role of Involvement and Source Credibility
    Gottlieb, Jerry B Journal of Advertising 20 (1) : 38 ~ 45 [1991]
  • Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
    Petty, Richard E. Journal of Consumer Research 10 : 135 ~ 146 [1983]
  • Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion
    Lee, Angela Journal of Personality and Social Psychology 86 : 205 ~ 218 [2004]
  • Beyond Pleasure and Pain
    Higgins, E. Tory American Psychologist 52 (12) : 1280 ~ 1300 [1997]
  • Attribution and Social Interaction: The Legacy of Edward, E. Jones
    Higgins, E. Tory American Psychological Association : 243 ~ 309 [1998]
  • An Examination on Multiple Celebrity Endorsers in Advertising
    Hsu, Chung-kue Journal of Product & Brand Management 11 (1) : 19 ~ 29 [2002]
  • Advertising Spokesperson Effects: An Examination of Endorser Types and Gender on Two Audiences
    Freiden, Jon B. Journal of Advertising Research 24 (5) : 33 ~ 42 [1984]