연구동향 분석

사회공헌활동의 진화과정과 경영성과에 관한 종합 고찰

유창조(Chang Jo Yoo) 2014년

논문상세정보
인용/피인용
' 사회공헌활동의 진화과정과 경영성과에 관한 종합 고찰' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • corporate social responsibility
  • corporatephilanthropicactivities
  • creatingsharevalue
  • 공유가치창출
  • 기업의 사회공헌활동
  • 기업의 사회적 책임
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,499 1

0.0%

' 사회공헌활동의 진화과정과 경영성과에 관한 종합 고찰' 의 참고문헌

  • 월드컵 축구 경기에서 표출되는 팬의 소비가치에 대한 비교연구:국가별 팬 집단의 소비행태 및 소비문화의 비교
    유창조 마케팅연구 22 (4) : 115 ~ 140 [2007]
  • 소비자의 역할변화에 대한 탐색적 연구: 새로운 소비문화 발현자로서의 소비자
    유창조 아시아마케팅저널 10 (2) : 153 ~ 159 [2008]
  • 디지털 환경에서 고객 참여를 통한 고객 주도형 관계 구조 형성에 관한 탐색적 연구
    임종원 아시아마케팅저널 8 (1) : 19 ~ 47 [2006]
  • 기업공익활동에 대한 일관성 및 차별귀인이 기업에 대한 태도에 미치는 영향
    김재휘 한국심리학회지: 소비자·광고 6 (2) : 27 ~ 44 [2005]
  • 경험적 가치기반의 매장에 관한 Ethnography: 홍대 앞 프리마켓(free market)을 중심으로
    유창조 유통연구 12 (3) : 1 ~ 21 [2007]
  • 개별브랜드간 위기정보의 파급효과: 주요브랜드 위기정보와 일반브랜드 위기정보가 상대브랜드 평가에 미치는 영향 비교
    유재미 마케팅연구 26 (1) : 1 ~ 22 [2011]
  • Willingness to Pay for Cause-Related Marketing:The Impact of Donation Amount and Moderating Effects
    Koschate-Fischer, Nicloe Journal of Marketing Research 49 : 910 ~ 927 [2012]
  • Wikinomics : how mass collaboration changes everything
    Tapscott, Don Portfolio [2006]
  • When Spectators Became Performers: Contemporary Performance-Entertainment Meet the Needs of an Unsettled Audience
    Lancaster, Kurt Journal of Popular Culture 30 : 75 ~ 88 [1997]
  • Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets
    Torelli, Carlos J. Journal of Personality and Social Psychology 96 (1) : 231 ~ 247 [2009]
  • The influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
    Barone, Michael J. Journal of the Academy of Marketing Science 28 (Spring) : 248 ~ 263 [2000]
  • The Social Responsibility of Business is to Increase its Profits
    Friedman, Milton New York Times Magazine [1970]
  • The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships : A Field Experiment
    Sen, Sankar Journal of the Academy of Marketing Science 34 (2) : 158 ~ 166 [2006]
  • The Ritual Process: Structure and Anti-Structure
    Turner, Victor Aldine Publishing Company [1995]
  • The Pyramid of Corporate Social Responsibility : Toward the Moral Management of Organizational Stakeholders
    Carroll, Archie B. Business Horizons [1991]
  • The Picture of Competition: Co-creating Unique Value with Consumers
    Prahalad, C. K. Harvard Press [2004]
  • The Missing Link between Corporate Social Responsibility and Financial Performance : Stakeholder Salience and Identification
    Peloza, John Corporate Reputation Review 11 (2) : 169 ~ 181 [2008]
  • The Influence of Corporate Messages on the Product Portfolio
    Biehal, Gabriel J. Journal of Marketing 71 : 12 ~ 25 [2007]
  • The Effect of Corporate Social Responsibility(CSR) Activities on Companies with Bad Reputations
    Yoon, Yeosun Journal of Consumer Psychology 16 (4) : 377 ~ 390 [2006]
  • The Competitive Advantage of Corporate Philanthrophy
    Porter, Michael E. Harvard Business Review : 5 ~ 16 [2002]
  • The Company and Product: Corporate Associations and Consumer Product Responses
    Brown, Tom J Journal of Marketing 61 : 68 ~ 84 [1997]
  • Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility
    Porter, Michael E. Harvard Business Review : 78 ~ 93 [2006]
  • Strategic brand management
    Keller, Kevin Lane Pearson [2003]
  • Strategic Management: A Stakeholder perspective
    Freeman, R. Pitman [1984]
  • Stakeholder influence capacity and the variability of financial returns to corporate social responsibility
    Barnett, M. Academy of Management Review 32 (3) : 794 ~ 816 [2007]
  • Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
    Saul, Jason Jossey-Bass A Willey Impint [2011]
  • Reaping relational rewards from corporate social responsibility : The role of competitive positioning
    Du, S. International Journal of Research in Marketing 24 (3) : 224 ~ 241 [2007]
  • Philanthrocapitalism
    Bishop, Matthew Bloomsbury Press [2008]
  • Open Business Models: How to Thrive in the New Innovation Technology
    Chesbrough, Henry Harvard Business School Press [2006]
  • New Rules for the New Economy
    Kelly, Kevin Penguin Books [1998]
  • Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
    Lei, Jing Journal of Marketing 72 : 111 ~ 123 [2008]
  • Marketing 3.0
    Kotler, Philip John Wiley & Sons, Inc [2010]
  • Keeping an eye on the mirror: Image and identity in organizational adaptation
    Dutton, J. E. Academy of Management Journal 34 : 517 ~ 554 [1991]
  • Instrumental stakeholder theory : A synthesis of ethics and economics
    Jones, T. Academy of Management Review 20 : 404 ~ 437 [1995]
  • Improving Intersectional Organizational Research: A Model of Person-organization Fit
    Chatman, J. Academy of Management Review 14 : 333 ~ 349 [1989]
  • How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review
    Peloza, John Journal of the Academy of Marketing Science 39 : 117 ~ 135 [2011]
  • Green Alliance: Strategic Relations between Business and Environmental Groups
    Stafford, E. Business Horizons 39 (2) : 50 ~ 59 [1997]
  • Ethnography on Museum Experience: on Participating Consumption
    Yoo, Changjo 2006 Proceedings of Spring Conference of Koran Marketing Association [2006]
  • Doing Poorly by Doing Good : Corporate Social Responsibility and Brand Concepts
    Torelli, Carlos J. Journal of Consumer Research 38 : 948 ~ 963 [2012]
  • Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
    Sen, Sankar Journal of Marketing Research 38 : 225 ~ 243 [2001]
  • Customer Donation Jeopardize Loyalty
    Wagner, Tillmann Journal of Marketing 73 : 69 ~ 85 [2009]
  • Creative Capitalism: Conversation Bill Gates Warren Buffett
    Kinsley, Michael Simon & Schuster [2008]
  • Creating Shared Value: How To Reinvent Capitalism and Unleash a Wave of Innovation and Growth
    Porter, Michael E. Harvard Business Review : 1 ~ 17 [2011]
  • Corporate social responsibility, customer satisfaction, and market value
    Luo, Xueming Journal of Marketing 70 : 1 ~ 18 [2006]
  • Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis
    Klein, j. International Journal of Research in Marketing 21 (3) : 203 ~ 217 [2004]
  • Corporate social performance as a competitive advantage in attracting a quality workforce
    Greening, D. W. Business & Society 39 (3) : 254 ~ 283 [2000]
  • Corporate social performance and organizational attractiveness to prospective employees
    Turban, D. B. Academy of Management Journal 40 (3) : 658 ~ 672 [1996]
  • Corporate Social Responsibility and Marketing: An Integrative Framework
    Maignan, Isabelle Journal of the Academy of Marketing Science 32 (winter) : 3 ~ 19 [2004]
  • Corporate Political Activity : A Review and Research Agendas
    Hillman, A Journal of Management 30 : 837 ~ 857 [2004]
  • Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
    Berense, Guido Journal of Marketing 69 : 35 ~ 18 [2005]
  • Coporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
    Menon, Satya Journal of Consumer Psychology 13 (3) : 316 ~ 327 [2003]
  • Convergence culture : where old and new media collide
    Jenkins, Henry University Press [2008]
  • Consuming experience
    Caru, Antonella Routledge Inc [2007]
  • Consumer- Company Identification: A Framework for Understanding Consumers’ Relationship With Companies
    Bhattacharya, C. B Journal of Marketing 67 : 76 ~ 88 [2003]
  • Consumer Responses to Retailer to Retailer Use of Causerelated Marketing: Is More Fit Better?
    Barone, M. J. Journal of Retailing 83 (4) : 437 ~ 445 [2007]
  • Company as a Main Agent of Social Transformation
    Yoo, Changjo Dona-A Business Review 1 (1) : 28 ~ 34 [2012]
  • Choice of Cause in Cause-Related Marketing
    Robinson, Stefanie R. Journal of Marketing 76 : 126 ~ 139 [2012]
  • Chapter 2 in Consuming Experience
  • Capitalism 4.0: The Birth of New Economy in the Aftermath of Crisis
    Kaletsky, Anatole PublicAffairs [2010]
  • Business Strategy at Creative Economy
    Lee, Jangwoo Beop Moon Press [2013]
  • Building Brand Community
    McAlexander, James H. Journal of Marketing 66 : 38 ~ 54 [2002]
  • Belief, attitude, intention, and behavior : an introducti on to theory and research
    Fishbein, Martin Addison-Wesley [1975]
  • Advances in Experimental Social Psychology, Vol. 2
    Schwarz, Shalom H. Academic Press : 1 ~ 65 [1992]
  • A Three-dimensional Conceptual Model of Corporate Performance
    Carroll, Archie B. Academy of Management Review 4 (4) : 497 ~ 505 [1979]