연구동향 분석

공익연계마케팅 활동에 대한 냉소적 소비자의 반응

정유정( Yoo Jeong Jiong ) 전선규( Sun Kyu Jun ) 2014년

논문상세정보
인용/피인용
' 공익연계마케팅 활동에 대한 냉소적 소비자의 반응' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • cause-related marketing
  • cause-related-marketingad
  • cynicism
  • firmattitudes
  • 공익연계 마케팅
  • 공익연계마케팅광고
  • 기업 태도
  • 냉소주의
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,452 1

0.0%

' 공익연계마케팅 활동에 대한 냉소적 소비자의 반응' 의 참고문헌

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