연구동향 분석

포인트 적립프로그램의 가입의도에 영향을 미치는 요인에 대한 연구

정성희( Sung Hee Chung ) 박정은 ( Jeong Eun Park ) 2014년

논문상세정보
인용/피인용
' 포인트 적립프로그램의 가입의도에 영향을 미치는 요인에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • categorization
  • derivedevaluations
  • directevaluations
  • perceivedvariety
  • typesofevaluations
  • 분류화
  • 적립률
  • 제휴가맹점
  • 지각된다양성
  • 평가유형
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,353 1

0.0%

' 포인트 적립프로그램의 가입의도에 영향을 미치는 요인에 대한 연구' 의 참고문헌

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  • 로열티 프로그램에 있어서 소비자의포인트 적립 노력수준이 소진 행동에 미치는 영향
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