영화선택에서의 비보상적 의사 결정

논문상세정보
' 영화선택에서의 비보상적 의사 결정' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • moviechoice
  • non-compensatorydecisionmaking
  • onlinewordofmoutheffect
  • 비보상적의사결정
  • 영화선택
  • 온라인 구전
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,352 2

0.1%

' 영화선택에서의 비보상적 의사 결정' 의 참고문헌

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  • 영화선택에 영향을 미치는 요인이 만족도와 신뢰도에 미치는 영향에 관한 연구
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  • 구전효과가 소비자 제품 선택에 미치는 영향에 대한연구
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    Zhu, Feng Journal of Marketing 74 (2) : 133 ~ 148 [2010]
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  • Decomposing the Value of Word-of-Mouth Seeding Programs : Acceleration Versus Expansion
    Libai, Barak Journal of Marketing Research 50 (2) : 161 ~ 176 [2013]
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    Rossi, Peter John Wiley & Sons Ltd [2005]
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    Yang, Sha Marketing Science 31 (6) : 952 ~ 963 [2012]
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    Sonnier, Garrett P Marketing Science 30 (4) : 702 ~ 716 [2011]
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    Gilbride, Timothy J. Marketing Science 23 (3) : 391 ~ 406 [2004]
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