연구동향 분석

중소기업에게 마케팅역량이란 무엇이며 왜 중요한가?

이호택 ( Ho Taek Yi ) 이한근 ( Han Geun Lee ) 지성구 ( Seong Goo Ji ) 2014년

논문상세정보
인용/피인용
' 중소기업에게 마케팅역량이란 무엇이며 왜 중요한가?' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • corporate performance
  • marketingcapabilities
  • positional advantage
  • small-to-mediumsizedenterprise
  • sme
  • spp framework
  • spp틀
  • 기업성과
  • 마케팅역량
  • 중소기업
  • 포지션우위
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,207 0

0.0%

' 중소기업에게 마케팅역량이란 무엇이며 왜 중요한가?' 의 참고문헌

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