스마트폰 앱에서 서비스 유형에 따른 신뢰 회복 및 로열티 재구축에 대한 연구

논문상세정보
' 스마트폰 앱에서 서비스 유형에 따른 신뢰 회복 및 로열티 재구축에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • application
  • equitytheory
  • loyalty
  • service type
  • trustrecovery
  • usequality
  • 공정성 이론
  • 사용품질
  • 서비스유형
  • 신뢰회복
  • 애플리케이션
  • 충성도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
11,241 0

0.0%

' 스마트폰 앱에서 서비스 유형에 따른 신뢰 회복 및 로열티 재구축에 대한 연구' 의 참고문헌

  • 쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과
    박세훈 마케팅연구 20 (2) : 21 ~ 44 [2005]
  • 서비스 유형의 조절효과를 고려한 모바일 서비스 수용에 영향을 미치는 요인: 모바일 게임과 모바일 금융 서비스를 중심으로
    정수연 Information Systems Review 9 (1) : 23 ~ 44 [2007]
  • 기업의 사회적 책임활동 인식이 조직몰입에 미치는 영향에 관한 연구 - 컴페션을 매개효과로 -
    고성훈 경영과 정보연구 32 (3) : 189 ~ 220 [2013]
  • Trust, TAM in online shopping : An integrated model
    Gefen, D. MIS Quarterly 27 (1) : 51 ~ 90 [2003]
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    Lind, E.A Plenum Press [1998]
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    Pavlou, P. A. International Journal of Electronic Commerce 7 (3) : 101 ~ 134 [2003]
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    Gounaris, S. Journal of Marketing Management 21 (7) : 669 ~ 700 [2005]
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    Verkasalo H. Telematics and Informatics 27 : 242 ~ 255 [2010]
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    Smith, A. K. Journal of Marketing Research 36 (8) : 356 ~ 372 [1999]
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    Myers. B.L Information Resources Management Journal 10 (1) : 6 ~ 25 [1997]