메시지 프레이밍 유형과 성별의 상호작용 효과를 중심으로 본 비영리기관 후원 메시지 전략

논문상세정보
' 메시지 프레이밍 유형과 성별의 상호작용 효과를 중심으로 본 비영리기관 후원 메시지 전략' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 여성문제
  • attitudetowardchildsponsorship
  • gender
  • intentiontosponsor
  • message framing
  • verbalmessage
  • visualmessage
  • 메시지 프레이밍
  • 성별
  • 시각적메시지
  • 언어적메시지
  • 후원의도
  • 후원태도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,614 0

0.0%

' 메시지 프레이밍 유형과 성별의 상호작용 효과를 중심으로 본 비영리기관 후원 메시지 전략' 의 참고문헌

  • 흡연 여부와 메시지 프레이밍에 따른금연광고 효과 연구
    이명천 한국광고홍보학보 8 (3) : 210 ~ 236 [2006]
  • 자선단체기부자의 기부동기와 기부행동에 관한 실증연구
    김용준 김주원 경영학연구 37 (3) : 629 ~ 658 [2008]
  • 박사
  • 소비자 정보처리 관점에서 살펴본 개인의 성격 특성에 따른 광고 메시지 프레이밍 효과
    김민정 광고학연구 23 (4) : 97 ~ 118 [2012]
  • 성별과 감정 유형이 감정 소구 광고 반응에 미치는 영향
    임승희 광고학연구 21 (2) : 127 ~ 149 [2010]
  • 비영리기관 후원모금 전략:기부지역에 따른 공간적 거리감과 기부 메시지 해석수준을 중심으로
    김해룡 광고학연구 24 (4) : 105 ~ 120 [2013]
  • 금연 광고 메시지가 대학생의 흡연태도에 미치는 영향:개인적 특성과 메시지 프레이밍의 매개 역할을 중심으로
    조형오 광고연구 45 : 25 ~ 49 [1999]
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    박재진 한국광고홍보학보 10 (3) : 65 ~ 91 [2008]
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    Schneider, T. R. Journal of Applied Social Psychology 31 (4) : 667 ~ 682 [2001]
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    Baek, T. H. Psychology & Marketing 30 (8) : 635 ~ 646 [2013]
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    조승호 한국광고홍보학보 13 (2) : 254 ~ 277 [2011]
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    Levin, I. P. Journal of Experimental Social Psychology 26 (5) : 421 ~ 434 [1990]
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    Kahneman, D. Econometrica 47 (2) : 263 ~ 291 [1979]
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    Houston, M. J. Journal of Marketing Research 24 (4) : 359 ~ 369 [1987]
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    Miniard, P. W. Journal of Consumer Research 18 (1) : 92 ~ 107 [1991]
  • Opening the mind to close it : Considering a message in light of important values increases message processing and later resistance to change
    Blankenship, K. L. Journal of Personality and Social Psychology 94 (2) : 196 ~ 213 [2009]
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    Michel, G. Journal of Business Research 65 (5) : 701 ~ 707 [2012]
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    Childer, T. L. Psychology & Marketing 3 (3) : 137 ~ 149 [1986]
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    Croson, R. T. A. International Journal of Nonprofit and Voluntary Sector Marketing 15 (2) : 199 ~ 213 [2010]
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    Bem, S. L. Psychological Review 88 (4) : 354 ~ 364 [1981]
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    Meyers-Levy, J. Journal of Marketing Research 28 (1) : 84 ~ 96 [1991]
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    Piper, G. [2007]
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    Smith, G. E. Journal of Advertising Research 36 (5) : 49 ~ 64 [1996]
  • Framing charity advertising : influence of message framing, image valence, and temporal framing on a charitable appeal
    Chang, C. T. Journal of Applied Social Psychology 39 (12) : 2910 ~ 2935 [2009]
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    Meyers-Levy, J. Journal of Consumer Research 18 (1) : 63 ~ 70 [1991]
  • Effects of framing on actual time allocation decisions
    Paese, P. W. Organizational Behavior and Human Decision Processes 61 (1) : 67 ~ 76 [1995]
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    O’Keefe, D. J. Communication Studies 59 (1) : 51 ~ 67 [2008]
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    Kottasz, R. International Journal of Voluntary and Nonprofit Organizations 15 (2) : 181 ~ 203 [2004]
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    Kisielius, J. Journal of Marketing Research 21 (1) : 54 ~ 64 [1984]
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    Andreoni, J. The Journal of Human Resources 38 (1) : 111 ~ 133 [2003]
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    Unnava, H. R. Journal of Marketing Research 28 (2) : 226 ~ 231 [1991]
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    Piñon, A. Psicothema 17 (2) : 325 ~ 331 [2005]