연구동향 분석

커피전문점의 브랜드이미지와 지각된 가치가 긍정적 감정, 호혜성 및 점포충성도에 미치는 영향

전태유 박노현 2014년

논문상세정보
인용/피인용
' 커피전문점의 브랜드이미지와 지각된 가치가 긍정적 감정, 호혜성 및 점포충성도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • brand image
  • coffee shop
  • perceived value
  • positive emotion
  • reciprocity
  • store loyalty
  • 긍정적감정
  • 브랜드 이미지
  • 점포충성도
  • 지각된 가치
  • 커피전문점
  • 호혜성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
3,095 4

0.1%

' 커피전문점의 브랜드이미지와 지각된 가치가 긍정적 감정, 호혜성 및 점포충성도에 미치는 영향' 의 참고문헌

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    신용두 유희경 이인재 호텔경영학연구 20 (2) : 209 ~ 225 [2011]
  • 지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구
    안광호 아시아마케팅저널 12 (4) : 137 ~ 164 [2011]
  • 점포이미지와 브랜드이미지 및 매장 내 감정이 소비감정과 만족에 미치는 영향
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