연구동향 분석

확장된 목표지향적 행동모형을 이용한 와인구매 의도 예측

고재윤 ( Jae Youn Ko ) 송학준 ( Hak Hak Song ) 유은이 ( Eun Yi Yoo ) 2014년

논문상세정보
인용/피인용
' 확장된 목표지향적 행동모형을 이용한 와인구매 의도 예측' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • decision-making process
  • modelofgoal-directedbenavior
  • winepurchasingintention
  • 목표지향적 행동모형
  • 와인구매의도
  • 의사결정과정
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,295 13

0.6%

' 확장된 목표지향적 행동모형을 이용한 와인구매 의도 예측' 의 참고문헌

  • 충청북도 영동 지역의 캠벨-얼리 레드와인에 대한와인전문가의 주관성 연구 -Q 방법론-
    유병호 관광학연구 37 (3) : 103 ~ 123 [2013]
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    주은영 한국식품영양학회지 25 (2) : 348 ~ 356 [2012]
  • 와인의 원산지가 제품평가 및 구매의도에 미치는 영향
    이효진 한국콘텐츠학회 논문지 11 (2) : 446 ~ 456 [2011]
  • 와인수입사의 브랜드 포지셔닝 분석 : B2B를 중심으로
    이유양 관광레저연구 24 (1) : 433 ~ 452 [2012]
  • 와인소비자의 온·오프마켓에서의 구매행태별 마케팅 전략 수립에 관한 연구
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  • 와인 구매동기와 구매 후 만족 및 충성도의 구조적관계
    이상건 이정원 외식경영연구 14 (1) : 243 ~ 258 [2011]
  • 와인 구매동기 유형에 따른 시장세분화 및 특성
    이원옥 조민 호텔경영학연구 18 (6) : 1 ~ 15 [2009]
  • 와인 구매 및 음용 동기에 따른 세분집단별 와인선택속성과 행동의도에 관한 연구 -서울 지역 와인 소매점 이용고객을 중심으로-
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