싱글족의 관계지속성 기대에 영향을 미치는 관계마케팅 요소에 관한 연구 = A Study on Relationship Marketing Factors Affecting the Relation Continuity Expectations of the Single People

이상희 2020년
논문상세정보
' 싱글족의 관계지속성 기대에 영향을 미치는 관계마케팅 요소에 관한 연구 = A Study on Relationship Marketing Factors Affecting the Relation Continuity Expectations of the Single People' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 관계마케팅
  • 관계지속성 기대
  • 관계혜택
  • 싱글족
  • 판매자 전문성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
218 0

0.0%

' 싱글족의 관계지속성 기대에 영향을 미치는 관계마케팅 요소에 관한 연구 = A Study on Relationship Marketing Factors Affecting the Relation Continuity Expectations of the Single People' 의 참고문헌

  • familialism and solo living : A cross-national study ''
    16 ( 1 ) , 61-73 [1985]
  • demographic and family change : The need to know more about men ''
    14 ( 2 ) , 5 [2009]
  • W. J .. `` Trust based marketing on the internet '' ,
    [1998]
  • W. G .. `` Nonverbal Communication : The unspoken dialogue '' ,
    [1996]
  • W. E .. `` Zero defeofions : Quoliiy comes to services ''
    68 ( 5 ) , 105-111 , [1990]
  • W. C .. `` Measurement of specific interpersonal trust : Construction and validation of a scale to assess trust in a specific other ''
    43 ( 6 ) , 1306-1317 [1982]
  • T. J .. `` Achieving relationship marketing effectiveness in business-to-business exchanges ''
    36 ( 2 ) , 174-190 [2008]
  • S. P .. Trust andCommitment influences onCustomer retention : insights from business-to-business services ''
    58 ( 2 ) , 126-140 [2005]
  • S. Developing buyer-seller relationships
    51 ( 2 ) , 11-27 [1987]
  • S. D. TheCommitment-trust theory of relationship marketing
    58 ( 3 ) , 20-38 [1994]
  • S .. Trends of one-person households in the Netherlands , 1960-1981 ; a demographic analysis '' , Population and family in the LowCountries
    [1984]
  • S .. Determinants of long-term orientation in buyer-seller relationships ''
    58 ( 2 ) , 1-19 [1994]
  • Relationships Between Providers and Users of Market Research : The Dynamics of Trust Within and Between Organizations
    29 ( 3 ) , 314-328 , [1992]
  • Relationship approach to marketing in serviceContexts : The marketing and organizational behavior interface
    20 ( 1 ) , 3-11 [1990]
  • Relational bonds andCustomer 's trust andCommitment : A study on the moderating effects of web site usage
    23 ( 3 ) , 103-124 [2003]
  • R. W. Provo , J .. Knowledge ,Competence , and expertise in organization ''
    2 ( 1 ) , 1-8 [2000]
  • R. A .. Relationship marketing and theCustomer
    23 ( 4 ) , 278-281 [1995]
  • R .. The effect of relationship marketing orientation on business performance in a service oriented economy ''
    16 ( 7 ) , 656-676 [2002]
  • Ogden P. E. , & Hill C .. `` The Pattern and Structure of One-Person Households in England and Wales and France ''
    3 ( 2 ) , 161-181 [1997]
  • N. Trust and Power
    [1979]
  • N. G .. `` Service Quality , Relationship Satisfaction , Trust , Commitment and Business-to-Business Loyalty ''
    41 ( 7/8 ) , 836-867 [2007]
  • N .. `` The Single Customer ''
    42 ( 6 ) , 77-84 [2002]
  • N .. `` Long-term manufacturer supplier relationships : Do they pay off for supplier firms ? ``
    59 ( 1 ) , 1-16 [1995]
  • Markets with consumer switching costs
    102 ( 2 ) , 375-394 [1987]
  • M. S. The different roles of satisfaction , trust , and commitment in customer relationships
    63 ( 2 ) , 70-87 [1999]
  • M. J. Relational benefits in services industries : the customer ’ s perspective
    26 ( 2 ) , 101-114 [1998]
  • M. Building consumer trust online
    42 ( 4 ) , 80-85 [1999]
  • M .. `` Surpassing ourselves . An inquiry into the nature and implications of expertise ''
    [1993]
  • M .. `` Nonverbal behaviors , persuasion , and credibility ''
    17 ( 1 ) , 140-169 , [1990]
  • M .. `` Non-verbal communication in human social interaction . In R. A. Hinde , Non-verbal communication ''
    [1972]
  • M .. `` Growth and Change in One Person Households : Implications for the Housing Market ''
    19 ( 4 ) , 467-489 [2001]
  • L. W .. `` The nature and consequences of marketing channel intermediary commitment ''
    [1994]
  • L. L. , & Bromiley , P .. `` The organizational trust inventory ( OTI ) '' , Trust in organizations : Frontiers of theory and research
    302 ( 330 ) , 39-52 [1996]
  • L. L .. `` Relationship marketing of services—growing interest , emerging perspectives ''
    23 ( 4 ) , 236-245 [1995]
  • L. L .. `` Customers ' motivations for maintaining relationships with service providers ''
    73 ( 1 ) , 15-38 [1997]
  • L. G .. `` Relationship retailing : transforming customers into clients ''
    29 ( 6 ) , 43-47 , [1986]
  • L .. `` Nonverbal communication in human interaction '' ,
    [1978]
  • K.R .. Factors influencing the effectiveness of relationship marketing : a meta-analysis
    70 ( 4 ) , 136-153 [2006]
  • K. R. , & Cowles , D .. `` Relationship quality in services selling : an interpersonal influence perspective ''
    54 ( 3 ) , 68-81 , [1990]
  • K. L .. `` The consequences of dysfunctional customer behavior ''
    6 ( 2 ) , 144-161 [2003]
  • K. L .. `` Conceptualizing , measuring , and managing customer-based brand equity ''
    57 ( 1 ) , 1-22 [1993]
  • K. E. and Beatty , S .. `` Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing ''
    75 ( 1 ) , 11-32 [1999]
  • J. W .. `` Dimensions of consumer expertise ''
    13 ( 4 ) , 411-454 [1987]
  • J. P. An examination of the nature of trust in buyer–seller relationships
    61 ( 2 ) , 35-51 [1997]
  • J. P. , & Jerry C. O .. `` Customer Behavior : Marketing Strategy Perspectives
    [1987]
  • J. P .. `` The measurement and antecedents of affective , continuance and normative commitment to the organization ''
    63 ( 1 ) , 1-18 [1990]
  • J. M .. `` The experience and evolution of trust : Implications for cooperation and teamwork ''
    23 ( 3 ) , 531-546 [1998]
  • J. L. Influences on exchange processes : Buyers ' preconceptions of a seller 's trustworthiness and bargaining toughness
    11 ( 4 ) , 939-953 [1985]
  • J .. `` Service Encounter Dimensions – A Dyadic Perspectives : Measuring the Dimensions of Service Encounters as Perceived by Customer and Personnel ''
    8 ( 1 ) ,65-86 [1997]
  • H. S .. `` Notes on the concept of commitment ''
    66 ( 1 ) , 32-40 [1960]
  • G. L .. `` Measurement of distributor commitment in industrial channels of distribution ''
    40 ( 2 ) , 139-154 . [1997]
  • F. R .. `` The role of customer gratitude in relationship marketing ''
    73 ( 5 ) , 1-18 [2009]
  • E .. `` The changing role of marketing in the corporation ''
    56 ( 4 ) , 1-17 [1992]
  • E .. `` Making relationship marketing operational ''
    5 ( 5 ) , 15-20 [1994]
  • E .. `` Implementation requires a relationship marketing paradigm ''
    26 ( 3 ) , 242-249 [1998]
  • Depaulo B. M., & Morris W. L.. "The Unrecognized Stereotyping and Discrimination Against Singles", Current Directions In Psychological Science, 15(5), 251-254, 2006.
  • D.T .. An Integrated Model of Buyer-Seller Relationships ''
    23 ( 4 ) , 335-345 [1995]
  • D. W .. How industrial salespeople gain customer trust ''
    14 ( 3 ) , 203-211 , [1985]
  • D. Using neural network analysis to evaluate buyer seller relationships ''
    28 ( 10 ) , 32-48 [1994]
  • D. T. , & Jantrania , S .. Understanding the value of a relationship ''
    2 ( 1 ) , 55-66 [1994]
  • D. Relationship marketing : bringing quality customer service and marketing together ''
    [1991]
  • D. M .. A review and meta-analysis of the antecedents , correlates , and consequences of organizational commitment ''
    108 ( 2 ) , 171 [1990]
  • D. D. Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
    4 ( 3 ) , 230-247 [2002]
  • D. D. The Effect of Satisfaction , Switching Costs , and Interpersonal Bonds on Service Loyalty ''
    [1995]
  • D. A cognitive-affective model of organizational communication for designing IT ''
    25 ( 2 ) , 251-312 [2001]
  • D. A .. Measuring brand equity across products and markets ''
    38 ( 3 ) , 102-120 [1996]
  • Construction and validation of a scale to measure celebrity endorsers ' perceived expertise , trustworthiness , and attractiveness
    19 ( 3 ) , 39-52 , [1990]
  • C .. The Role of Nonverbal Communication in Service Encounters ''
    14 ( 5 ) , 378-389 [2000]
  • Building service relationships : it 's all about promises
    23 ( 4 ) , 246-251 [1995]
  • Barbara M. S .. Marriages and families : Diversity andChange ( 5th Edition ) ''
    [2006]
  • B .. Living alone : its place in household formation and change ''
    9 ( 3 ) , 42-54 [2004]
  • B .. Determinants of continuity in conventional industrial channel dyads ''
    8 ( 4 ) , 310-323 [1989]
  • B .. Consumer trust , value , and loyalty in relational exchanges ''
    66 ( 1 ) , 15-37 [2002]
  • B .. Buyer-Seller Relationships : Similarity Relationship Management and Quality '' ,
    15 ( 1 ) , 3-21 , [1998]
  • B .. Build Customer Relationship that last ''
    63 ( 6 ) , 120-128 [1985]
  • Affect and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations
    38 ( 1 ) , 24-59 [1995]
  • A. N .. The Presearch Reference Interview : A Step by Step Guide ''
    5 , 32-38 [1982]
  • A. M. D. Analysis of the role of complaint management in the context of relationship marketing ''
    27 ( 1-2 ) , 143-164 [2010]
  • A National Customer Satisfaction Barometer : The Swedish Experience
    56 ( 1 ) , 6-21 [1992]
  • A .. Trust as a social reality ''
    63 ( 4 ) , 967-985 [1985]
  • A .. Silent messages '' ,
    152 ( 8 ) , 30 , [1992]
  • A .. Relationship marketing in consumer markets : Antecedents and consequence ''
    3 ( 4 ) , 255-271 [1995]
  • A .. Determinants of relationship quality and loyalty in personalized services ''
    17 ( 3 ) , 399-422 [2000]
  • A .. Commitment in Exchange Relationships : The Role of Switching Costs in Building and Sustaining Competitive Advantages
    [1994]
  • A .. A model of distributor firm and manufacturer firm working partnerships ''
    54 ( 1 ) , 42-58 , [1990]
  • A .. A marketing approach for customer retention ''
    1 ( 2 ) , 45-51 [1984]
  • .. ``Customer Service : A Practical Approach
    4th ed [2007]
  • .. The Relationship Marketing Process :Communication , Interaction , Dialogue , Value ''
    19 ( 2 ) , 99-113 [2004]
  • .. The Issues of Establishing Relationships withCustomers in ServiceCompanies : When Are Relationships Feasible and What Form Should They Take ?
  • .. The Influence of Relational Benefits and Bank Brand Image toCustomer Loyalty Through Sharia BankCustomer Satisfaction ''
    2 ( 8 ) , 31-38 [2016]
  • .. Relationship marketing andCollaborative networks in service organizations ''
    5 ( 5 ) , 39-53 [1994]
  • .. Relationship Marketing and Airline Loyalty Schemes 'Tourism Management
    17 ( 8 ) , 575-582 [1996]
  • .. Market orientation , relationship marketing orientation , and business performance : The moderating effects of economic ideology and industry type ''
    13 ( 1 ) , 36-57 [2005]
  • .. Beyond words : An introduction to nonverbalCommunication ''
    [1974]
  • .. Beyond Smling : Social Support and Service Quality , 139-171. in R.T. Rust and R.L . Oliver ( Eds . ) , Service Quality : New Directions in Theory and Practice ''
    [1994]
  • .. An empirical investigation of the impact of non-verbalCommunication on service evaluation ''
    34 ( 3/4 ) , 384-398 [2000]