연구동향 분석
박사

종업원브랜드자산이 브랜드시민행동과 고객지향성에 미치는 영향 : SOBC 모델을 중심으로 = The Effects of Employee Brand Equity on Brand Citizenship Behavior and Customer Orientation : An Application of SOBC Model

신동호 2020년

논문상세정보
인용/피인용
' 종업원브랜드자산이 브랜드시민행동과 고객지향성에 미치는 영향 : SOBC 모델을 중심으로 = The Effects of Employee Brand Equity on Brand Citizenship Behavior and Customer Orientation : An Application of SOBC Model' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • SOBC 모델
  • 고객지향성
  • 브랜드 몰입
  • 브랜드 시민행동
  • 브랜드자산
  • 브랜드지식
  • 역할 명료성
  • 조직지원인식
  • 종업원브랜드자산
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,544 0

0.0%

' 종업원브랜드자산이 브랜드시민행동과 고객지향성에 미치는 영향 : SOBC 모델을 중심으로 = The Effects of Employee Brand Equity on Brand Citizenship Behavior and Customer Orientation : An Application of SOBC Model' 의 참고문헌

  • 호텔직원이 지각한 Workplace fun, 브랜드 몰입, 브랜드 시민 행동 간의 구조적 관계: 직무만족의 매개효과를 중심으로
    김세희 이형룡 관광연구, 34(1), pp. 25-44 [2019]
  • 호텔조직문화와 개인의 가치가 고객지향성과 동기부여 에 미치는 영향
    김민선 이원옥 이형룡 관광레저연구, 18(2), pp. 151-170 [2006]
  • 조직행동론
    김영재 김재구 박기찬 이동명 서울: 무역경영사. [2008]
  • 조직지원인식이 정서적 몰입, 이직의도 및 조직시민행동에 미치는 영향
    이종찬 대한경영학회지, 23(2), pp. 893-908 [2010]
  • 스포츠용품의 브랜드 자산과 브랜드신뢰, 브랜드만족, 브랜드 몰입, 제품구매 간의 인과관계 검증
    김정애 전남대학교, 박사학위 논문 [2014]
  • 소비자에 근거한 브랜드자산 측정의 타당성 검증
    안주아 광 고학연구, 14(2), pp. 253-278 [2003]
  • 브랜드 편익이 마케팅･재무성과가 반영된 브랜드 자산에 미치 는 영향
    전주언 광고학연구, 27(6), pp. 51-74 [2016]
  • 미쉐린 가이드 선정 레스토랑의 선택속성이 브랜드자산, 관계지 속의도에 미치는 영향: 가격공정성과 신뢰의 매개효과를 중심으로
    김찬우 가토릭관동대학교, 박사학위논문 [2018]
  • “호텔의 사회적 책임활동과 공중관계성, 기업평판, 브랜 드자산의 관계 연구 : 적합성의 조절효과를 중심으로”
    김수경 경기대학 교, 박사학위논문 [2017]
  • “호텔 브랜드 자산이 확장 브랜드 태도에 미치는 영향: 확장브랜드 서비스품질의 조절효과 분석”
    서상호 경기대학교, 박사학위 논문 [2017]
  • “프로스포츠팀 브랜드자산과 팀 동일시 및 충성도의 구 조적 관계: 프로축구와 프로야구를 중심으로”
    김종우 국민대학교, 박사 학위논문 [2014]
  • “컨조인트 분석을 통한 항공사의 브랜드 자산 및 선택속성에 관한 연구”
    박태수 이관표 관광정보연구, 13(0), pp. 101-121 [2003]
  • “커피 전문점 종사원의 브랜드 동일시가 직무만족과 고 객지향성에 미치는 영향”
    신승훈 관광연구, 27(2), pp. 301-317 [2012]
  • “직무환경의 호의성이 정서적 몰입에 미치는 영향 : 종업원조직 간 사회적 교환관계의 매개효과를 중심으로,”
    박노윤 설현도 기업경영연구, 38(0), pp. 161-185 [2011]
  • “지난 25년간 브랜드 관리 연구동향과 미래과제 에 대한 탐색 : 광고학연구에 나타난 브랜드 관련연구를 중심으 로”
    김유경 최창원 광고학연구, 25(8), pp. 155-178 [2014]
  • “종사원 기반의 주얼리 브랜드자산 형성과정과 성과에 관한 실증 연구”
    진종백 박사학위논문, 경기대학교 [2012]
  • “조직심리와 행동의 이해”
    김원형 서울: 시그마프레스 [2011]
  • “조직시민행동 모형에 관한 연구”
    송필수 신승국 생산성논집, 12(1), pp. 297-313 [1997]
  • “인터널 브랜딩이 브랜드 시민행동에 미치는 영향에 관 한연구”
    권병균 경기대학교, 박사학위논문 [2012]
  • “유명 광고모델의 브랜드 자산에 관한 연구”
    박범길 이정교 한 국광고홍보학보, 11(2), pp. 155-192 [2009]
  • “요리학원강사의 브랜드시민행동이 학습 몰입에 미치는 영향”
    김동수 김명종 박현미 호텔리조트연구, 13(3), pp. 471-490 [2014]
  • “연구조사방법론(제2판)”
    이훈영 서울, 청람 [2017]
  • “심리적 계약위반이 종업원기반의 브랜드 에쿼티에 미치 는 영향”
    위경호 브랜드디자인학연구, 13(1), pp. 187-210 [2015]
  • “상업스포츠센터 종사자들의 조직지원인식이 직무만족 및 고객지향성에 미치는 영향”
    김명호 한국스포츠학회지, 16(3), pp. 269-279 [2018]
  • “마케팅활동, 브랜드자산, 브랜드성과 간의 관계에 관한 연구”
    김지헌 산업경제연구, 24(4), pp. 2343-2365 [2011]
  • “관광기업 문화마케팅이 기업이미지, 브랜드 자산 및 관 계 지속의도에 미치는 영향: 항공사에 여행사를 중심으로”
    곽철우 경기 대학교, 박사학위논문 [2013]
  • “공정성, 조직지원인식, 상사-부하 간 교환관계가 조직구 성원의 태도에 미치는 영향”
    이종찬 인적자원관리연구, 21(5), pp. 227-244 [2014]
  • “개별적 근무조건과 혁신행동 : 조직지원인식과 직 무만족의 매개효과”
    강대석 오혜 기업경영연구, 80(0), pp. 45-64 [2018]
  • “S-O-B-C모델의 분석적(分析的) 연구(硏究)”
    유기현 사회과학 연구, 8(0), pp. 131-145 [1982]
  • With a little help from my colleagues : A social embeddedness approach to perceived organizational support
    33 ( 0 ) , pp . 235-249 . [2012]
  • When does salespeople ’ s customer orientation lead to customer loyalty ? The differential effects of relational and functional customer orientation
    39 ( 6 ) , pp . 795–812 . [2011]
  • Using marketing research effectively
    20 ( 9 ) , pp . 39-57 . [2003]
  • Towards developing an organisational commitment−public service motivation model for the maltese public service employees
    21 ( 1 ) , pp . 63-83 . [2006]
  • The role of learning andCustomer orientation for delivering service quality to patients ''
    24 ( 4 ) , pp . 383-395 . [2010]
  • The role of internal branding in the delivery of employee brand promise
    15 ( 1 ) , pp . 57-62 [2007]
  • The relationships between perceived organizational support , felt obligation , affective organizational commitment and turnover intention of academics working with private higher educational institutions in Malaysia
    9 ( 1 ) , pp . 72-87 [2009]
  • The relationship between work setting and employee behaviour : a study of a critical linkage in the organizational change process
    7 ( 3 ) , pp . 22-43 [1994]
  • The relationship among jobCharacteristics organizationalCommitment and employee turnover intentions ''
    10 ( 1 ) , pp . 74-92 . [2018]
  • The psychological contract , organisational commitment and job satisfaction of temporary staff
    21 ( 2 ) , pp . 84-91 [2000]
  • The mediating role of brand knowledge on employees ’ brand citizenship behaviour : Does organizational tenure matter ?
    27 ( 3 ) , pp . 169-178 [2019]
  • The measurement and determinants of brand equity : A financial approach
    12 ( 1 ) , pp . 28-52 . [1993]
  • The influence of service brand orientation on hotel employees ’ attitude and behaviors in China
    34 ( September ) , pp . 172-180 [2013]
  • The influence of perceived organizational support on dimensions of learning organization
    21 ( 3 ) , pp . 206-219 . [2014]
  • The importance of employee brand understanding , brand identification , and brandCommitment in realizing brandCitizenship behaviour ''
    50 ( 9/10 ) , pp . 1575-1601 [2016]
  • The impact of intrinsic and extrinsic factors on the job satisfaction of dentists
    40 ( 5 ) , pp . 474-480 . [2012]
  • The impact of internal marketing on commercial banks ’ market orientation
    29 ( 4 ) , pp . 308-332 [2011]
  • The brand orientation-performance relationship : An examination of moderation effects
    20 ( 8 ) , pp . 623-641 [2013]
  • The SOCO scale : A measure of the customer orientation of salespeople
    19 ( 3 ) , pp . 343–351 . [1982]
  • The Relationship Between Perceived Organizational Supports with Job Satisfaction and Organizational Commitment at Faculty Members of Universities
    20 ( 4 ) , pp . 290 –293 [2018]
  • The Norm of Reciprocity : A Preliminary State -ment
    25 ( 2 ) , pp . 161-178 . [1960]
  • The Influence of Employee-Based Brand Equity on the Health Supportive Environment and Culture–Organizational Citizenship Behavior Relation
    [2013]
  • The Impact of Other Customers on Customer Citizenship Behavior
    30 ( 4 ) , pp . 341–356 [2013]
  • The Effect of Employee-Based Brand Equity on Organizational Citizenship Behavior : The Mediating Role of Job Satisfaction
    7 ( 2 ) , pp . 423-436 [2017]
  • That 's my job Exploring the effect of brand empowerment towards employee brand equity : The mediating role of employeeCritical psychological states
    20 ( 4 ) , pp . 599-618 . [2018]
  • Talented people and strong brand : The contribution of human capital and brand equity to firm value
    36 ( 13 ) : pp . 2122-2131 [2015]
  • Structural Equation Modelling : Guidelines for Determining Model Fit
    6 ( 1 ) , pp . 53-60 . [2008]
  • Sources of job motivation and satisfaction among British and Nigerian employees
    132 ( 3 ) , pp . 369-376 . [1992]
  • Social Behavior as Exchange
    63 ( 6 ) , pp . 597-606 . [1958]
  • Reviewing theConcept of Brand Equity and EvaluatingConsumer-Based Brand Equity (CBBE ) Models
    1 ( 8 ) , pp . 14-29 [2015]
  • Reciprocation of perceived organizational support
    86 ( 1 ) , pp . 42-51 . [2001]
  • Realationship Between Perceived Organizational Support , Psychological Empowerment and BrandCitizenship Behavior : TheCase of Mongolian Banking Service Industry
    [2014]
  • Predictors of nursing faulty members ’ organizationalCommitment in public universities
    19 ( 4 ) , pp . 556-566 . [2011]
  • Positive and Negative Affectivity as Mediators of Volunteerism and Service-OrientedCitizenship Behavior andCustomer Loyalty
    29 ( 12 ) , pp . 1004–1017 [2012]
  • Perceived organizational support in typical versus atypical workers : Associations with job performance and organizationalCitizenship behavior
    pp . 879-884 [2014]
  • Perceived organizational support as a mediator of the relations between individual differences and psychological contract breach
    25 ( 6 ) , pp . 620-648 [2010]
  • Perceived organizational support and risk taking
    29 ( 2 ) , pp . 187-205 . [2014]
  • Perceived organizational support : A meta-analytic evaluation of organizational support theory
    43 ( 6 ) , pp . 1854-1884 . [2017]
  • Perceived organizational support
    71 ( 3 ) , pp . 500–507 . [1986]
  • Perceived Organizational Support : A Review of The Literature
    87 ( 4 ) , pp . 698-714 [2002]
  • Perceived Organizational Support , Organizational Commitment and Service-Oriented Organizational Citizenship Behaviors
    9 ( 1 ) , pp . 61-88 . [2014]
  • Patterns of aggressive behavior in experimentally created “ social climates
    10 ( 2 ) , pp . 271–301 . [1939]
  • Organizational identification as a determinant of customer orientation in service organizations
    18 ( 4 ) , pp . 265-278 . [2007]
  • Organizational citizenship behaviors : A critical review of the theoretical and empirical literature and suggestions for future research
    26 ( 3 ) , pp . 513-563 [2000]
  • Organizational citizenship behavior : The good soldier syndrome
    [1988]
  • Organizational Recruiting as Marketing Management : An Interdisciplinary Study of Engineering Graduates
    45 ( 4 ) , pp . 807–833 . [1992]
  • Organisational Behaviour
    [2012]
  • Normative commitment in the workplace : A theoretical analysis and re-conceptualization
    20 ( 4 ) , pp . 283-294 . [2010]
  • Multivariate Data Analysis , 7th Edition
    [2010]
  • Modeling employee-based brand equity ( EBBE ) and perceived environmental uncertainty ( PEU ) on a firm ’ s performance
    25 ( 5 ) , pp . 490-503 . [2016]
  • Mediator analysis of employee engagement : role of perceived organizational support , P-O fit , organizational commitment and job satisfaction
    38 ( 1 ) , pp . 27-40 . [2013]
  • Measuring customer-based brand equity
    12 ( 4 ) , pp . 11-19 . [1995]
  • Measuring Brand Equity across Products and Markets
    38 ( 3 ) , pp . 102-120 [1996]
  • Marketing management
    [2006]
  • Managing Your Brand for Employees : Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity
    8 ( 3 ) , pp . 52-63 [2018]
  • Managing Brand Equity
    Vol . 1 ( 3 ) , pp . 24-33 . [1989]
  • Managing Brand Equity
    [1991]
  • Linking indoor environment conditions to job satisfaction : a field study
    37 ( 2 ) , pp . 129-147 . [2001]
  • Job and organizational determinants of nursing home employee commitment , job satisfaction and intent to turnover
    48 ( 10 ) , pp . 1260-1281 . [2005]
  • Investigating Key Antecedents and Outcomes of Employee-Based Brand Equity
    [2018]
  • Intranet portals : Marketing and managing individuals acceptance and use
    20 ( 2 ) , pp . 147-157 . [2012]
  • Internal market orientation : An empirical research in hotel sector
    38 ( 0 ) , pp . 11-19 . [2014]
  • Internal branding process : Exploring the role of mediators in top management 's leadership– commitment relationship
    54 ( 4 ) , pp . 1-11 [2016]
  • Internal Branding , Brand Citizenship Behavior and Customer Satisfaction : An Empirical Study ( Case Study : Keshavarzi Bank of Ardabil )
    13 ( 1 ) . pp . 1-11 . [2016]
  • Integrating internal customer orientation , internal service quality , and customer orientation in the banking sector : an empirical study
    31 ( 14 ) , pp . 2487-2505 [2011]
  • How and when does customer orientation influence frontline employee job outcomes ? : A meta-analytic evaluation
    76 ( 3 ) , pp . 21-40 . [2012]
  • How Do Brand Create Value
    12 ( 3 ) , pp . 26-31 . [2003]
  • Firm market orientation and salesperson customer orientation : interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer-seller relationships
    56 ( 4 ) , pp . 323-40 . [2003]
  • Factors affecting employee-based brand equity : Evidence from China
    24 ( 2 ) , pp . 1-18 [2018]
  • Exchange and Power in Social Life
    [1964]
  • Employees ' commitment to brands in the service sector : Luxury hotel chains in Thailand
    16 ( 8 ) , pp . 532-544 [2009]
  • Employee-based brand equity : Marketing and the bottom line
    [2003]
  • Employee-Based Brand Equity : Why Firms with Strong Brands Pay Their Executives Less
    51 ( 6 ) , pp . 676–690 [2014]
  • Employee equity : Toward a person-based approach to HRM
    17 ( 2 ) , pp . 140-151 . [2007]
  • Employee critical psychological states as determinants of employee brand equity in banking : a multi-group analysis
    12 ( 3 ) , pp . 61-73 [2017]
  • Employee brand equity : Scale development and validation
    19 ( 4 ) , pp . 268-288 . [2012]
  • Employee based brand equity : A third perspective
    30 ( 2 ) , pp . 122-147 [2009]
  • Employee Customer Orientation in Context : How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes
    94 ( 5 ) , pp . 1227-1242 [2009]
  • Employee Contributions to Brand Equity
    56 ( 2 ) , pp . 95-112 . [2014]
  • Employee Brand Equity and Brand Empowerment in Isamic Banking : Mediating Role of Brand Psychological Ownership
    22 ( April ) , pp . 1-5 . [2018]
  • Effect of internal branding on employee brand commitment and behavior in hospitality
    15 ( 4 ) , pp . 267-280 [2015]
  • Does role clarity explain employee-perceived service quality ? A study of antecedents and consequences in call centers
    17 ( 5 ) , pp . 444–473 . [2006]
  • Developing a customer orientation
    12 ( 5 ) , pp . 5-15 . [1995]
  • Determinants of the brand equity : A verification approach in the beverage industry in Turkey
    23 ( 3 ) , pp . 237-248 . [2005]
  • Defining and Applying the Brand Equity Concept : Why the Researcher Should Care
    30 ( 3 ) , pp . 2–5 [1990]
  • Customer orientation and cross-buying : the mediating effects of relational selling behavior and relationship quality
    4 ( 4 ) , pp . 334-358 . [2014]
  • Customer and Employee-based Brand Equity Driving United Bank for Africa ’ s Market Performance
    [2017]
  • Cultivating Service Brand Equity
    28 ( 1 ) , pp . 128-137 . [2000]
  • Consumer-based brand equity conceptualisation and measurement
    52 ( 1 ) , pp . 43-66 . [2010]
  • Consumer-based brand equity : development and validation of a measurement instrument
    18 ( 1-2 ) , pp . 27–48 . [2002]
  • Consumer Perception of Brand Equity Measurement : A New Scale
    [2012]
  • Consumer Behavior . 2nd ed.
    [1994]
  • Conceptualizing , measuring , and managing customer-based brand equity
    57 ( 1 ) , pp . 1-22 [1993]
  • Communicating services brands ’ values internally and externally
    26 ( 8 ) , pp . 819–836 . [2006]
  • Can I make a difference here ? the impact of perceived organizational support on volunteer commitment
    36 ( 8 ) , pp . 991-1007 [2017]
  • Building corporate branding through internal marketing : The case of the UK retail bank industry
    15 ( 1 ) , pp.37-47 [2006]
  • Building and measuring employee-based brand equity
    44 ( 7 ) , pp . 938-971 [2010]
  • Building Brand Commitment : A Behavioural Approach to Internal Brand Management
    12 ( 4 ) , pp . 279–300 [2005]
  • Brands and branding : Research findings and future priorities
    25 ( 6 ) , pp . 740-759 [2006]
  • Brands and brand equity : definition and management
    8 ( 9 ) , pp . 662-669 . [2000]
  • Branding and Brand Management : Internal Branding : Employee Brand Understanding , Brand Commitment , and Brand Citizenship Behavior : A Closer Look at the Relationships Between the Constructs ' Dimensions
    pp . 9-10 [2015]
  • Brand equity valuation : a global perspective
    7 ( 4 ) , pp . 275-290 . [1998]
  • Brand equity measures : some recent advances ''
    3 ( 4 ) , pp . 70-73 . [1991]
  • Brand equity and the extendibility of brand names
    10 ( 1 ) , pp . 61-75 . [1993]
  • Brand equity : Is it more important in services ?
    15 ( 5 ) , pp . 328-342 [2001]
  • Brand equity , brand preference , and purchase intent
    24 ( 3 ) , pp . 25-40 . [1995]
  • Brand and Brand Equity
    [2005]
  • Brand Synthesis : The Multidimensionality of Brand Knowledge
    29 ( 4 ) , pp . 595–600 . [2003]
  • Brand Citizenship Behaviors : A Review On Related Concepts and Emperical Implication
    4 ( 3 ) , pp . 267-275 . [2017]
  • Applied multivariate research : Design and interpretation
    [2016]
  • Apple Continues To Dominate The Smartphone Profit Pool
    [2018]
  • Antecedents of brand citizenship behavior in retailing
    21 ( 5 ) , pp . 745-752 [2014]
  • Antecedents and Consequences of Employee Engagement : A Literature Review
    16 ( 3 ) , pp . 7–32 [2017]
  • An examination of selected marketing mix elements and brand equity
    28 ( 2 ) , pp . 195-211 [2000]
  • An approach to the measurement , analysis , and prediction of brand equity and its sources
    51 ( 9 ) , pp . 1433-1448 [2005]
  • Advertising , 2nd ed.
    [1992]
  • A study of relationship between job satisfaction , organisational commitment and turnover intention among hospital employees
    21 ( 4 ) , pp . 211-227 [2008]
  • A multiple-layer model of market-oriented organizational culture : Measurement issues and performance outcomes
    37 ( 4 ) , pp . 449-462 . [2000]
  • A meta-analysis of the relationship between perceived organizational support and job outcomes : 20 years of research
    62 ( 10 ) , pp . 1027-1030 . [2009]
  • A Social Learning Approach to Organizational Behavior
    5 ( 2 ) , pp . 281-290 . [1980]
  • A Review of Social Exchange Relationship
    3 ( 3 ) , pp . 57-61 . [2012]