연구동향 분석
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나르시시즘 조절효과가 지각된 소비가치와 구매의도의 관계에 미치는 영향에 관한 연구 : 고/저관여 제품의 한·중 소비자 중심으로 = A Study on Moderating Effect of Narcissism between Perceived Consumption Value and Purchase Intention : Focusing on Low/High Involvement Product in Korean and Chinese Consumers

장서연 2020년

논문상세정보
인용/피인용
' 나르시시즘 조절효과가 지각된 소비가치와 구매의도의 관계에 미치는 영향에 관한 연구 : 고/저관여 제품의 한·중 소비자 중심으로 = A Study on Moderating Effect of Narcissism between Perceived Consumption Value and Purchase Intention : Focusing on Low/High Involvement Product in Korean and Chinese Consumers' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • consumer behavior
  • consumption value
  • narcissism
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
343 0

0.0%

' 나르시시즘 조절효과가 지각된 소비가치와 구매의도의 관계에 미치는 영향에 관한 연구 : 고/저관여 제품의 한·중 소비자 중심으로 = A Study on Moderating Effect of Narcissism between Perceived Consumption Value and Purchase Intention : Focusing on Low/High Involvement Product in Korean and Chinese Consumers' 의 참고문헌

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