박사
관계마케팅 구성요인과 메뉴선택속성요인이 외식기업 브랜드 선택과 재방문의도에 미치는 영향 = The Effects of Relationship marketing factors and Menu selection attribute factors on Food service corporates’ brand choice and Revisit intention
김현정
2018년
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관계마케팅 구성요인과 메뉴선택속성요인이 외식기업 브랜드 선택과 재방문의도에 미치는 영향 = The Effects of Relationship marketing factors and Menu selection attribute factors on Food service corporates’ brand choice and Revisit intention' 의 주제별 논문영향력
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| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
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주제별 논문영향력
' 관계마케팅 구성요인과 메뉴선택속성요인이 외식기업 브랜드 선택과 재방문의도에 미치는 영향 = The Effects of Relationship marketing factors and Menu selection attribute factors on Food service corporates’ brand choice and Revisit intention' 의 참고문헌
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호텔관계마케팅의 영향요인과 요인간의 관계에 관한 연구
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호텔고객의 메뉴선택행동과 메뉴기획
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패밀리레스토랑 이용자의 휴리스틱 선택행동 연구: 합리적 행동이론 적용과 계획적 행동이론의 비 교
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패밀리레스토랑 고객의 선택행동 및 수요결정요인
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박사
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커피전문점 방문수요의 결정요인 분석
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진지성 레저로서 식도락 관광의 기대 가치와 행동
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직장인의 한식당 선택속성이 고객만족과 재방문의도에 미치 는 영향에 관한 연구. 『대한경영학회』
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전략적 마케팅
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박사
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박사
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외식산업의 이해. 서울
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외식과 관련된 건강 영양문제 연구
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여성들의 식생활 라이프스타일에 따른 김치구매 선택속성이 구매의도에 미치는 영향에 관한 연구
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시니어소비자의 메뉴선택속성이 지각된 가치와 행동의도에 미치는 영향: 건강메뉴 선택경험 소비자를 중심으로
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서비스품질 요인이 관계마케팅 성과에 미치는 영향에 관한 실증 연구
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서비스마케팅
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미용서비스업의 관계마케팅요인이 관계질과 고객반응에 미 치는 영향에 관한 실증연구
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메뉴관리-계획과 분석, 가격, 전략 및 엔지니어링
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마케팅
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레스토랑 서비스 선택속성이 고객의 감정반응 및 만족도에 미치는 영향 연구
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레스토랑 브랜드 개성이 고객의 감정을 통한 만족, 신뢰, 충성도 에 미치는 영향
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관여에 따른 카지노이용객의 지각된 가치가 고객만족 및 재방문 의도에 미치는 영향에 관한 연구
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관광호텔의 고객관계마케팅 전략방안에 관한 연구
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관계마케팅이 지역사회서비스 재이용의사에 미치는 영향과 서비스 품질의 매개효과 분석
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관계마케팅요인이 관계품질과 관계성과에 미치는 영향에 관 한 연구: 피부미용서비스업을 중심으로
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관계 마케팅 활동요인, 관계 몰입, 고객 만족에 관한 연구: 의류서비스를 중심으로
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강남 회귀분석의 기초와 응용
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“관계마케팅 활동에서의 고객참여의 역할에 관한 연구-서비스 산업을 중심으로”
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AHP를 이용한 패밀리레스토랑의 선택속성에 따른 선택대안 평가에 관한 연구